brand revival

Power Rangers Enjoy Revival After 20 Years On the Air

Posted by Mark J. Miller on August 28, 2013 06:06 PM

When the Mighty Morphin Power Rangers first hit American TV screens with “Day of the Dumpster” 20 years ago today, no one would have expected over 4 million faithful viewers to be tuned-in by the end of its first season—a number that ballooned to 6.9 million by the end of season two. 

But fans loved it. The mash-up of Japanese-inspired action and US-produced drama—not to mention brightly-colored spandex—created a pop-culture phenomenon, one that many major networks at the time chose to turn away from. In fact, Fox was the only network that took a chance on the new series, which has arguably had its share of ups and downs over the nearly 800 episodes that have aired.

Still, the kids series created merchandise heaven for retailers, amounting to nearly $1 billion by 1995. The brand was eventually bought up by Disney, where it languished, cycling through themes that included Power Rangers as space cadets, ninjas and race car drivers—all of which ate away at the original brand's success. In 2010, the original owner, Saban Brands, bought it back from Disney with a mission to revive the characters and series.Continue reading...

games people play

Toy Fair: 'Breaking Bad' Action Figures, a 'Julius' Spinoff, New Crayons and more

Posted by Mark J. Miller on February 11, 2013 05:13 PM

The 110th American International Toy Fair has kicked off in New York, which means that it is time for toy freaks to opine on everything from Superman’s underwear to the merits of creating toys based on "Breaking Bad" — a TV show about a dying chemistry teacher who turns to cooking up methamphetamines in a desperate cash-raising scheme for his family.

Warm and cuddly? Not exactly. But the fair has that elsewhere in droves, including a new line of Fisher-Price plush toys (and other items) relating to the launch of Saban's forthcoming "Julius Jr." show for preschoolers on Nickolodeon's sister network, Nick Jr. — a spinoff of Paul Frank's omnipresent monkey character. ("Julius Jr. is a funky monkey with a penchant for invention," according to a press release.)

Saban, which also owns the Power Rangers brand, is also debuting a bevvy of new action figures, plush toys, board games, consumer electronics and more as the Rangers celebrate their 20th anniversary. The brand has a new show on Nickelodeon as well — "Power Rangers Megaforce" — which has some new products attached to it.Continue reading...

brand news

In the News: Disney, Dell, USPS and more

Posted by Dale Buss on February 6, 2013 09:06 AM

In the News

Disney sees higher TV ad revenues drive quarter and considers ESPN exit from U.K. sports coverage.

Dell seeks to transform brand, going private in $24 billion buyout under founder Michael Dell, as Microsoft gambles on involvement.

U.S. Postal Service plans to cut Saturday mail as Hallmark fights the cuts.

Apple loses right to iPhone brand in Brazil.

Arby's launches "fan of the week" promo via Facebook.

Lance Armstrong reportedly under investigation for obstruction and other serious crimes.

BP is hit by new $34 billion claim from U.S. state governments over Gulf spill.Continue reading...

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