brand targets

Swiss Party Aims to Deck PowerPoint

Posted by Abe Sauer on July 8, 2011 02:30 PM

From the "You can't you make this stuff up" Dept. — a Swiss political party has named itself the Anti-PowerPoint Party and is launching a campaign to bring an end to Microsoft's presentation software. In other news, yes — those are cheers from marketers you hear.

The APP claims PowerPoint costs the Swiss economy €1.7 billion annually, thus its stated goal: "In the future, those in companies, congresses, universities, schools, who want to renounce PowerPoint*, should not have to justify themselves any longer. We do not want to abolish PowerPoint*; we only want to abolish the PowerPoint*-CONSTRAINT."

As arguments go, that one has more holes than, well, Swiss cheese.Continue reading...

brands during wartime

Microsoft's PowerPoint an Unlikely Insurgent

Posted by Sheila Shayon on April 28, 2010 03:05 PM

General Stanley A. McChrystal, leader of American and NATO forces in Afghanistan, receives two PowerPoint briefings in Kabul daily, and three additional, weekly.

One particular slide generating buzz was created to show the inherent complications in American strategy, but resulted in confusion and amusement. “When we understand that slide, we’ll have won the war,” was General McChrystal’s response at a briefing, and the room concurred with laughter.

But the obsession with PowerPoint in the military is no laughing matter. “It’s dangerous because it can create the illusion of understanding and the illusion of control. Some problems in the world are not bullet-izable,” Brig. Gen. H. R. McMaster told the New York Times.

The story has already garnered more than 700 user comments -- a sign, perhaps, of how embedded PowerPoint has become in our lives.Continue reading...

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brandcameo

Vaughn Rocks Guitar Hero In Couples Retreat

Posted by Jim Thompson on October 13, 2009 02:47 PM

Vince Vaughn knows Guitar Hero. And he should. His character, Dave, sells Guitar Heros for a living in the romantic comedy Couples Retreat. When the film’s plot escalates to an intense and hilarious jam session between Dave and his island nemesis, Stanley (Peter Serafinowicz), the stage is set for a Hollywood-size product placement. But Guitar Hero has many supporting cast members, as this week's brandcameo reports:

Food and beverage brands dominate this film as Budweiser, Bud Light, Pepsi, Starbucks, Froot Loops and Applebee’s receive screen time – whether verbal or visual – in the film. Tech brands Apple, PowerPoint and Guitar Hero have prominent brandcameos, as do apparel brands Under Armour and Polo. Club Med, Sandals, Volkswagen, Ford and Solistone tiles round out the brandcameo roundup.

Written by Jon Favreau and Vince Vaughn, Couples Retreat explores modern-day marriage at mid-life, and the storyline is framed by product placements that reveal youthful desires for Froot Loops and the adult reality that no one wants to end up old and alone at Applebees. None of these product placements, however, threatens the dominance of the reigning champion in our brandcameo listing of product placements in No. 1 films.

Visit our brandcameo page for next week’s debut films and brandchannel’s complete reference list of product placements in this and other top-grossing films.

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