celebrity brandmatch
Posted by Sheila Shayon on April 18, 2011 01:00 PM
Canada has long had a love affair with all things Floridian, including orange juice.
Now Tropicana, Canada’s leading juice brand, is promoting its Trop50 sub-brand — positioned as a vitamin-enhanced juice beverage, naturally sweetened with Reb-A derived from the stevia plant — with the help of an actress who plays a Floridian on TV ... at least, part-time.Continue reading...
More about: PepsiCo, Tropicana, Trop50, Jane Krakowski, Celebrities, Canada, Advertising, Campaigns, Social Marketing, Contagious Content, BBDO, Proximity, OMD, PraxisPR