start your engines
Posted by Abe Sauer on July 14, 2010 05:30 PM
Chrysler is playing down its beefy Hemi engine tag and Mustang is promoting the gas mileage of its new Mustang. The recently-released film Predators, the sequel to 1987's Arnold Schwarzenegger classic, stars a lithe and lean Adrian Brody, an Oscar winner. So, with the new Corvette brand positioning we should probably expect GM to show off the VW-like built-in flower vase. F*** no. GM wants you to know its new Corvette is a damn rocket ship. If you're man enough, you can even build your own.Continue reading...
product placement
Posted by Abe Sauer on July 7, 2010 01:45 PM

For decades, when Hollywood wanted to arm its characters with a distinctive brand of gun, it went with the Desert Eagle. As we've noted, the triangular-barreled hand cannon has appeared in hundreds of film roles and reaped the benefits at the sales counter.
Now, this weekend's release of Predators, a sequel to 1987's Arnold Schwartznegger sci-fi action film Predator, is introducing an all-new brand of exotic weapon: the AA-12.Continue reading...