brand news

In the News: MySpace, Ford, Coca-Cola, Knicks and more

Posted by Shirley Brady on October 27, 2010 08:30 AM

In the News

Acer is launching a line of tablet PCs.

Apple launches Chinese app store.

Bill Clinton, one-man Michelin star?

BMW recall may have been prompted by ABC News investigation.

BP CEO Bob Dudley vows company will remain committed to America.

British Airways expands mobile boarding to BlackBerry and Android smartphones.

Budweiser's new UK spot features giant game of pool.Continue reading...

Travel Brands Capitalize on Iceland's Ash and BA Strike Fears

Posted by Barry Silverstein on May 18, 2010 12:15 PM

It may seem crass to take advantage of another brand's unanticipated misfortunes, but current conditions in the air over Europe may be a boon to some companies.

As we recently reported, the volcanic eruption that paralyzed European air travel has spurred an increase in the use of videoconferencing services. Now other brands in the travel industry are launching initiatives to capitalize on airlines' travel woes.

With ash continuing to spew from Iceland's volcano, some airline carriers are being forced to curtail flights again, although the UK's Civil Aviation Authority is hoping to ease flight travel restrictions with new rules today. In addition, fears of a British Airways strike has wreaked havoc with fliers' travel plans.

These events are making for an unusual marketing opportunity, notes Britain's Marketing magazine.Continue reading...

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