Posted by Dale Buss on February 20, 2015 08:29 AM
Apple pushes its team to deliver an electric car by 2020, report says.
Starbucks expands alcohol sales to the UK.
P&G plans bigger brand divestitures than original targets.
Frederick's of Hollywood shuts one-third of its stores.
YouTube is rolling out an Android app for kids with original programming.Continue reading...
Posted by Dale Buss on February 19, 2015 09:01 AM
adidas searches for new CEO amid investor pressure.
Apple is said to be redesigning stores under Jony Ive and Angela Ahrendts, and is poaching automotive engineers, battery-maker's lawsuit claims.
Campbell Soup CEO Denise Morrison shakes up company with new cuts, new divisions and acknowledgement that consumers don't like "Big Food."
Hershey plans to triple digital ad spending.
JCPenney returns to Oscars advertising and debuts a second-screen game.Continue reading...
Posted by Dale Buss on January 19, 2015 09:15 AM
MTV goes black and white in the US today, a first in its history, in honor of Martin Luther King Day.
Amazon plans to start making up to 12 movies a year for theaters and Amazon Prime web streaming.
Google is in talks to buy mobile-payment service Softcard as today is final day to buy Google Glass (and Tesco moves ahead with Glass app).
BlackBerryis not an acquisition target, Samsung CEO confirms, after hiring designer from Apple designer Jony Ive's old firm to overhaul its products.
Seattle Seahawks head to Super Bowl with two stars that tout competing headphone brands: Richard Sherman for Beats and Russell Wilson for Bose, while Beats finds that Dallas Cowboys receiver Dez Bryant is another ad star for brand.Continue reading...
Posted by Dale Buss on December 2, 2014 09:23 AM
Giving Tuesday attracts brands' support as Cyber Monday sees U.S. slowdown and Walmart's best online day.
Apple heads to trial in billion-dollar digital music antitrust case, revisiting iPod dominance as iPad faces crucial holiday season.
Nissan returns to Super Bowl advertising after 18 years.
Chanel releases full Pharrell Williams and Cara Delevingne short film directed by Karl Lagerfeld.
Microsoft sees hackers take down Xbox Live, but only after gaming console rose on Black Friday sales. Continue reading...
Posted by Shirley Brady on June 13, 2014 09:09 AM
Samsung Galaxy Tab S, revealed last night in New York, puts Apple's iPad on notice with more colorful displays.
POM given go-ahead by US Supreme Court to sue Coca-Cola in false advertising case.
Priceline to buy OpenTable for $2.6 billion.
Tesla opens patents, meets with BMW to discuss electric vehicles.
Google reportedly preps Google Fit health data service.
MORE BRAND NEWS
Alibaba's Tmall extends luxury offerings with L'Occitane virtual store.
Apple recalls European iPhone power adapters.
Bonnaroo festival extends brand beyond music.
Campbell's challenged on V8 juice marketing.
Cannes Lions festival gets ready with first Lions Health summit.Continue reading...
Posted by Dale Buss on September 19, 2013 09:17 AM
Apple garners upbeat reviews for new iPhone and iOS 7.
BlackBerry slashes workforce by up to 40 percent.
Facebook gets First Amendment protection for “likes.”
Checkers prepares for IPO, report says.
Chili’s sees boost in checks from new table-top ordering system.
Chipotle gets more than 5 million views of Scarecrow documentary.
Dish Network wins legal victory over ABC in DVR fight.
Fisker Automotive sees its green loan from US headed for auction.Continue reading...
Posted by Dale Buss on January 11, 2013 09:02 AM
AB InBev will return Clydesdales to Budweiser Super Bowl advertising.
Amazon offers free MP3 of CD purchases.
Apple was awarded 1,136 US patents last year, while top spot went to IBM.
BBC back in the spotlight with former star Jimmy Savile's official police report on abuses.
BlackBerry is restoring service in Europe as US carriage firms up for closely watched BlackBerry 10.
Boeing faces FAA investigation of 787 Dreamliner.
David Beckham strips off again for H&M.
Dish Network charges CBS with censorship due to litigation.
ESPN favored for more spending by ad execs in survey.
Ford plans to hire 2,200 white-collar workers as American Express begins mass layoffs.Continue reading...
Posted by Dale Buss on January 9, 2013 01:14 PM
Super Bowl XLVII is getting closer, so more heavyweight brands are making the required heavyweight commitment to advertise during the Big Game on CBS on February 3.
The network said today that all of the available spots are sold out at around $4 million per 30 seconds, with the latest returning brands including Chrysler from last year and Taco Bell from three years ago.
Budweiser plans to debut Budweiser Black Crown, an amber lager with higher alcohol content, with a 30-second spot during the game. Anheuser-Busch InBev introduced Bud Light Platinum during last year's game, while Black Crown was developed via last year's Project 12 regional brewmaster challenge.
Taco Bell had a very good year with a snap-back in sales on the strength of new produccts such as Doritos Locos Tacos, and so the Yum!-owned brand has confirmed it's suiting up for the Super Bowl for the first time since 2010. The chain's 60-second spot will "support the brand’s 'LIVE MÁS' tagline and spirit."
Doritos, meanwhile, tapped actress Ali Landry, who rose to fame during her 2008 Super Bowl commercial debut with the brand, to announce the five finalists for its fan-voted "Crash the Super Bowl" creative commercial challenge.Continue reading...