Learn more about Sustainable Brands 2015 San Diego

diversity watch

American Express Brings LGBT Pride to Small Business Saturday

Posted by Sheila Shayon on December 8, 2014 03:29 PM

As one of the largest corporations in the world, American Express has consistently been a leading model of an inclusive brand by engaging its diverse employee network and augmenting its outreach to LGBT stakeholders, including card members and merchants, with well-executed, diversity-focused marketing moves.

Case in point: For the past three years, Amex’s PRIDE network—its internal community of LGBT employees—organized and produced local PRIDE events across the U.S. on Small Business Saturday, the annual post-Black Friday indie retailer event that American Express started five years ago.Continue reading...

diversity watch

Brand Pride: Apple's Tim Cook Stands Side by Side With LGBT Employees

Posted by Shirley Brady on July 8, 2014 04:43 PM

As noted here, TD Bank was a proud sponsor of the first WorldPride event held in North America. Also showing its colors in Toronto late last month: the smart auto brand, which sponsored the event's opening ceremonies in Toronto. And south of the border, on June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade, where employees were welcome by Apple CEO Tim Cook, who was lauded in today's Wall Street Journal as a "more collaborative" and compassionate leader than Steve Jobs. Check out both brands' 2014 Pride videos below.Continue reading...

corporate citizenship

Forever Proud: TD Bank Walks Its Talk With WorldPride 2014 Sponsorship

Posted by Shirley Brady on July 7, 2014 06:05 PM

The recent WorldPride event in Toronto marked the first time the event had been held in North America—and served as a testament to platinum sponsor TD Bank Group's acceptance of diversity.

The most valuable brand on Interbrand's Best Canadian Brands report, TD Bank not only sponsored WorldPride 2014, which ran from June 20 to 29 and attracted an estimated two million people across the Greater Toronto Area, but helped the host committee land the event by sponsoring their bid and accompanying them to make their case to InterPride, the event's organizer, in a first for a corporate sponsor.

It also wasn't a one-off commitment. TD is supporting 42 Pride events across North America this year, including signing a multi-year partnership with Boston Pride, all part of its bigger committment to equality and creating an inclusive workplace. "This is our tenth year of supporting Pride events," notes Scott Mullin, the bank's Vice President of Community Relations. "Ten years ago it was seen as pretty edgy for a financial institution."Continue reading...

brand mascots

Great Britain Names New Mascot for London 2012 Olympics

Posted by Mark J. Miller on September 8, 2011 11:37 AM

Remember when the Olympics were all about international fellowship and goodwill to your fellow man? Those were the days! 

Team Great Britain re-introduced its mascot for the Olympics this week, a lion named Pride, that will find its way onto hundreds of products before the Games kick off next summer.

Of course, the London 2012 Olympic and Paralympics Games themselves already have two one-eyed mascots: Wenlock and Mandeville, modeled after two drops of steel, supposedly from the last girder of London’s new Olympic Stadium.

If you don’t think drops of steel are cuddly enough, Pride may be your man. The Guardian reports that the new lion in town who has a Union Jack-colored mane was inspired by the lion mascot of the 1966 World Cup, which was held in (and won by) England, the very cool World Cup Willie.

Pride made his first appearance on the scene, by the way, when British Olympians made their way to Beijing in 2008, though his mane wasn’t quite so colorful then.Continue reading...


Target Safe On Beyonce Deal, Not On LGBT Pride Events Sponsorship

Posted by Abe Sauer on June 27, 2011 03:00 PM

Three months ago, Target's exclusive album deal with Lady Gaga imploded after the gay-friendly artist conceded to fan criticism of the deal.

But now, Target has signed a whole new exclusive pop star deal — with Beyonce, Gaga's Telephone (and Video Phone) partner in crime.

So far, no complaints from fans, but Target is far from out of the woods, as its recent support on a gay marriage ban in its home state of Minnesota collided with its sponsorship of gay pride celebrations this past weekend.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia