2014 Brandcameo Product Placement Awards

brand mascots

Great Britain Names New Mascot for London 2012 Olympics

Posted by Mark J. Miller on September 8, 2011 11:37 AM

Remember when the Olympics were all about international fellowship and goodwill to your fellow man? Those were the days! 

Team Great Britain re-introduced its mascot for the Olympics this week, a lion named Pride, that will find its way onto hundreds of products before the Games kick off next summer.

Of course, the London 2012 Olympic and Paralympics Games themselves already have two one-eyed mascots: Wenlock and Mandeville, modeled after two drops of steel, supposedly from the last girder of London’s new Olympic Stadium.

If you don’t think drops of steel are cuddly enough, Pride may be your man. The Guardian reports that the new lion in town who has a Union Jack-colored mane was inspired by the lion mascot of the 1966 World Cup, which was held in (and won by) England, the very cool World Cup Willie.

Pride made his first appearance on the scene, by the way, when British Olympians made their way to Beijing in 2008, though his mane wasn’t quite so colorful then.Continue reading...

retail watch

Target Safe On Beyonce Deal, Not On LGBT Pride Events Sponsorship

Posted by Abe Sauer on June 27, 2011 03:00 PM

Three months ago, Target's exclusive album deal with Lady Gaga imploded after the gay-friendly artist conceded to fan criticism of the deal.

But now, Target has signed a whole new exclusive pop star deal — with Beyonce, Gaga's Telephone (and Video Phone) partner in crime.

So far, no complaints from fans, but Target is far from out of the woods, as its recent support on a gay marriage ban in its home state of Minnesota collided with its sponsorship of gay pride celebrations this past weekend.Continue reading...

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