Posted by Shirley Brady on May 16, 2011 06:30 PM
Adidas rolls out "unforgettable swims" digital/social campaign in the UK.
AOL content chief Arianna Huffington adds Healthy Living and Industry sector channels, starting with energy.
Budweiser casts Bud United Presents: The Big Time branded entertainment global reality TV show on Facebook and Renren.
Donald Trump is (surprise!) not running for president.
Facebook fans in Israel name daughter "Like."
Fendi catwalk show cancelled in South Korea following anti-fur protests.
Google borrows $3 billion in first bond offer.Continue reading...
Posted by Sheila Shayon on July 21, 2010 05:00 PM
Skype has expanded its pay-for-call service for advertisers with the launch of Click & Call Advertising. This new product enables brand marketers and advertisers to generate inbound calls from Skype customers.
The move offers a quantifiable method to drive customer calls. Now millions of business phone numbers listed online can display Skype's Free Call button which, when clicked, will launch the new software and connect the caller for free.
It also creates a new revenue stream for Skype, of course, while aiming to make life easier for advertisers to connect with the 560 million Skypers worldwide.Continue reading...