Posted by Sara Zucker on December 15, 2009 10:23 AM
Disney isn't known for its culturally diverse set of princesses, but that is changing with the release of The Princess and the Frog.
The movie's heroine, Tiana, is clearly different than her blonde-haired predecessors. Not only is Tiana Disney's first black princess, but she is also the starring personality in a major film that brings the dream of living happily ever after to children and adults of all races. It's taken until 2009, but finally the dream -- albeit an innocent and animated one -- is becoming more accessible. And Disney's brand stands to benefit from expanding its sense of humanity.
All brands, from McDonald's to Wal-Mart, want to secure brand loyalty from consumers at the earliest age possible. For many Americans, Disney is synonymous with childhood. And now, Disney is increasing the number of people who will feel that connection in the future.Continue reading...
Posted by Stephanie Startz on December 1, 2009 08:58 AM
Reaching a tentative agreement with Vivendi, GE prepares for sale of NBCU. [NY Times]
Reps from Saab and the Swedish government in Detroit to meet with GM. [USA Today]
Kraft finalizes formal bid for Cadbury, again. [Times of London]
Geely Automotive strikes deal with Ford over intellectual-property rights, as part of Volvo bid. [WSJ]
eBay fined $2.5 million in brand resale case, plans to appeal decision. [CNET]
Christian Lacroix may be forced to liquidate. [Times of London]
Timberland and Reliance Brands announce partnership in India. [Boston Globe]
(More headlines: Waterford, Disney's Princess Tiana, Tiger Woods.)Continue reading...