Danone Expands Probiotic Offerings

Having made a global success of its probiotic dairy products including Activia yogurt in the U.S., where actress Jaime Lee Curtis is the face of the brand, Groupe Danone is hoping to replicate the feat with fruit juices and other fruit-based products around the world.

The Paris-based yogurt giant is acquiring a 51% stake in Probi AB of Sweden and has signed a 10-year agreement to give it exclusive rights to use Probi’s probiotic technology in fruit drinks outside of North America.

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