Posted by Sheila Shayon on November 19, 2013 05:40 PM
If you're still confused about what native advertising really is, you're not alone. In fact, the general topic has become such a great concern that the Federal Trade Commission is convening a workshop on Dec. 4 to hopefully clear up the blurred lines between editorial and ad content that is increasingly confusing consumers.
Native advertising, a.k.a. blended advertising, branded or sponsored content, “is a type of converged media that combines paid and owned content into commercial messaging that is fully integrated into, and often unique to, a special delivery platform,” as defined by the Altimeter Group.
Key to the ongoing conversation is what publishers and ad companies must do to make sure consumers can spot the differences between different types of content. The new approach to advertising is used by practically every web publisher in some form, from brand partner stories on BuzzFeed to sponsored posts on Facebook.
Registered workshop participants include representatives from such brands, as well as NPR’s Bob Garfield, former dean of Columbia Journalism School Nick Lemann, ad-tech companies like Outbrain and Sharethrough, and executives from The Huffington Post, Edelman, and Procter & Gamble, among others.Continue reading...
Posted by Dale Buss on November 19, 2013 09:31 AM
JCPenney launches first holiday campaign under new CMO.
P&G and other detergent makers face new federal alarm over pod safety and kids.
Apple is probed for alleged tax evasion in Italy.
3M still searches for growth.
Best Buy warns of promotional pressures.
Buick could use a flagship model, GM CEO says.
Campbell Soup sees earnings slashed.
Daimler open to selling stake to Chinese partner.
Discovery Communications allows streaming via Time Warner Cable.
Dropbox seeks $8 billion valuation.Continue reading...
Posted by Dale Buss on October 21, 2013 03:39 PM
Procter & Gamble long has relied on innovation to shake things up with new products and features that gain sales and market share and even create new brands, like Pampers disposable diapers, Swiffer, and Crest White Strips. During his first tenure as CEO, many of those innovations came from A.G. Lafley.
Now, in his second turn at the top, Lafley reportedly is pushing acceleration of a "new-age plastic" developed internally by P&G with a "high-velocity injection molding" system that could save the CPG giant alone $1 billion in cost savings—and result in the establishment of a colossal B2B business selling the revolutionary material to non-competitive customers.
"P&G's patent applications say its manufacturing system can make packages with material as much as 75 percent thinner than existing ones," Advertising Age said about the new material. "The technology also makes it easier to use recycled resins or plant-based alternatives to petrochemicals and will help P&G make packages more recyclable because it allows caps and closures to be made from the same material as the rest of the package."Continue reading...
Posted by Sheila Shayon on October 16, 2013 06:29 PM
Amazon has begun an ‘under-the-tent’ arrangement with Procter & Gamble using its employees to package, label and ship Bounty paper towels, Pampers diapers and other products from inside P&G warehouses.
Enjoying a unique relationship with its major suppliers, the e-commerce behemoth is greasing the skids as the next wave of internet sales, everyday consumer goods, explodes. The e-tailer reportedly is working out similar cost-cutting deals with other CPG suppliers, according to the Wall Street Journal.
Amazon’s program, Vendor Flex, leverages its supplier’s warehouses and distribution networks, reducing costs of moving, time and storage and giving them an edge over competitors like Walmart, Costco and Target. Household staples, considered too bulky or cheap to justify shipping costs, comprise just 2 percent of such goods purchased online—but that percent was valued at $16 billion in 2012, according to Nielsen, and will grow by 25 percent a year to $32 billion in 2015, which is why retailers like Amazon and Target are hotly pursuing the segment.Continue reading...
Posted by Sheila Shayon on October 14, 2013 01:41 PM
Procter & Gamble is taking its fabric care knowledge to fashionable heights by leveraging relationships with designers and industry organizations to innovate in the fabric-care space.
Renowned British designer Giles Deacon is coming on board as the brand’s first-ever global fashion consultant, while a newly formed partnership with the Council of Fashion Designers of America and Première Vision, a renowned fabric and textiles trend observer, will help spread P&G's prowess in fabric-care using its top-performing brands including Tide, Downy, Gain and Bounce.
The initiatives will “explore the future of fabrics and the science behind the beauty and care of clothes," according to MediaPost, and will help innovative product development.Continue reading...
Posted by Dale Buss on October 14, 2013 09:27 AM
Nespresso sees coffee pod patent revoked by European regulators.
Procter & Gamble goes high-brow in fashion collaboration.
Ford teams with University of Michigan for new battery lab.
Alibaba plans to blow out infrastructure spending on Chinese "e-conomy."
Alitalia set for vote that may bring Italian government back in as an owner.
California Pizza Kitchen rolls out gluten-free pizza effort.
Daytona International Speedway fires up campaign.
Foursquare opens ads to all businesses.
GM opens new stamping plant in Texas.
Google+ users may see themselves crop up in new ad campaign.
HTC eyes China for survival.
Huawei innovates with rotating CEO system.Continue reading...
Posted by Dale Buss on September 16, 2013 03:41 PM
It may be time for Walmart's leadership to bring about another huge change in retailing. This time, the chain has forged a new requirement that suppliers disclose and eventually phase out several hazardous chemicals from Walmart products, and the move could lead to making such a practice standard across the American marketplace.
"It's a significant step forward," Stacy Malkan, co-founder of the Campaign for Safe Cosmetics, told USA Today about the move Walmart announced late last week. Walmart could "shift the whole industry," she said.
Specifically, Walmart said that, beginning in January, it will begin to monitor suppliers' progress on reducing 10 different chemicals from fragrances, cosmetics, household cleaners and personal-care products at its stores. The requirements will also apply to its private-label cleaning products as well as the "Design for the Environment" label promoted by the Environmental Protection Agency to identify "eco-friendly" goods.Continue reading...
Posted by Dale Buss on September 5, 2013 01:54 PM
A.G. Lafley's first turn running Procter & Gamble was transformational for the company as he bought Gillette, shed the company's food brands and put innovation on a pedestal. For what he has called his "second shift," Lafley has indicated that his emphasis will be less on overhauling the company and more on making sure P&G as now constituted is doing the best that it can.
"I'm just elevating the focus on execution, everybody gets it," the P&G CEO said this week at the Barclays Back to School analysts conference in Boston. "When we execute, we like the results. What's more important, consumers like the results better, customers like the results better and in the end we like the results better and our shareholders like the results better."
Lafley said he's focusing on boosting productivity, "improving operating discipline," "investing in innovation and go-to-market capabilities" and "re-establishing value creation as our primary measure of success." He's also making some big bets by restrategizing some of P&G's iconic brands.Continue reading...