Interbrand IQ: The Best Asian Brands Issue

rss

digital moves

Virgin's iPadazine vs. The New Gawker: Branson and Denton Pitch Media Visions

Posted by Shirley Brady on November 30, 2010 05:30 PM

Herewith, a closer look at Virgin's foray into digital publishing: Project, which Richard Branson, his daughter Holly (Virgin's Project head) launched today at a press event in New York.

Contrast Virgin's approach with that of another iconoclastic Brit — Gawker Media founder Nick Denton—after the jump.Continue reading...

More about: , , , , , , , , , , , , , , , , ,

Comments (2) | Permalink

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly
Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein

most viewed posts