Interbrand IQ: The Best Asian Brands Issue

rss

tech innovation

HP's Project Moonshot: A Low-Energy B2B Play to Boost IT Innovation

Posted by Mark J. Miller on November 3, 2011 05:02 PM

The seven billion screens that make up our lives today — flat-screen TVs, mobile phones, e-readers, and whatever other surfaces your eyes scan in a day — and the massive amounts of data that flow through them constantly are sucking up a whole fleetload of power. So Hewlett-Packard decided to do something about it.

HP's new Project Moonshot aims to find an alternative to the massive computering infrastructure needed to support the Web and billions of mobile devices. As the company just announced, it "plans to develop extremely low-energy servers, partnering with companies such as chip designers ARM Holdings and Advanced Micro Devices Inc in a move that could threaten the dominance of Intel,” as the Chicago Tribune notes.

In seeking to boost IT innovation, Moonshot is dedicated to finding sustainable alternatives that reduce both the power and space needed to store the loads of info that is being created daily.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein