At the Movies: Tim and Eric's Billion Dollar Poke in the Eye at The Lorax

When it comes to creative film tie-ins, this week saw the release of a fictional future TED Talk set in the year 2023 and starring one of the characters from the upcoming sci-fi epic, Prometheus. It's quite an involved, bold bit of marketing, especially as TED 2012 is wrapping up today in Long Beach, CA.

But it's not the only film tie-in going this week, even if some of the rest is a little less creative and a little more… wolfish.Continue reading...