Best Global Green Brands 2014

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Pepsi-Owned Propel Looks to Live Up to Name with Cindy Crawford Campaign

Posted by Dale Buss on March 21, 2011 06:00 PM

Joining Pepsi as another staple PepsiCo brand in need of renewal, Propel hopes to benefit from a zero-calorie reformulation and a new advertising campaign (starring Cindy Crawford, above) that launches today.

Just like sibling brand Pepsi, Propel enhanced water lost US market share last year – down three percentage points to 16%, according to Beverage Digest. That was the case even though Propel arguably invented the enhanced-water segment a few years ago.Continue reading...

brand news

In the News: BlackBerry, Yoplait, Peet's and more

Posted by Dale Buss on March 18, 2011 09:00 AM

In the News

As Japan nuclear crisis continues, Tokyo Electric Power downgraded by Moody's.

BlackBerry owner RIM locks horns with wireless carriers over mobile-payment data.

Disney reminds TV advertisers that Mom is watching too.

General Mills is in talks to buy $1.1 billion stake in Yoplait for more than 50% of brand.

GM considers expanding into dealer-inventory financing.

Honda tries to patch supply chain back together in Japan, while GM shutters Louisiana pick-up truck plant due to parts shortage from Japan.Continue reading...

mom's the word

Brands and Bloggers Mingle at BlogHer

Posted by Sheila Shayon on July 29, 2010 01:00 PM

While BlogHer attracts more than so-called "mommy bloggers" (a term uniformly disliked by moms who blog, by the way), its sixth annual conference, taking place next week in New York, has attracted a slew of high-profile brand sponsors.

P&G, PepsiCo, Hillshire Farm/Jimmy Dean, and Walmart are among the brand marketers paying for exposure as BlogHer 2010 Diamond Sponsors.

BlogHer reaches more than 20 million women each month. Its goal is simple.Continue reading...

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