Interbrand IQ: The Best Asian Brands Issue

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china

Post-iPad, Apple's Snow Leopard and Siri Hit With Lawsuits In China

Posted by Abe Sauer on July 5, 2012 09:55 AM

Just a few days ago, we wondered if "Apple's $60M iPad Deal Could Make China Trademark Nightmare Worse." Well, it's worse.

Apple has just been hit with not one but two new trademark lawsuits from Chinese companies. First, a company specializing in household chemicals named "Snow Leopard" has filed suit against Apple's "Snow Leopard" operating system.

Now, Siri is in trouble.Continue reading...

trademark wars

Apple's $60M iPad Deal Could Make China Trademark Nightmare Worse

Posted by Abe Sauer on July 2, 2012 01:57 PM

Apple's iPad trademark nightmare in China is over. The AP reports that, after what seemed like endless haggling, face giving and face loss, Apple has agreed to settle and pay Taiwan's Proview for the trademark rights to "iPad" for what is now Apple's second largest market, China. For anyone with experience in China, the deal looks a lot like a typical buying experience.

Proview — the trademark seller — saw a 老外 (lǎowài) it thought it could rip off and set its price at $400 million. Apple, revealing itself to in fact be a 老油条 (lăoyóutiáo), countered (rumor has it) by offering $16 million. Proview threw up its arms, laughed, complained that it couldn't feed its family for that price, and countered. This went on for a long time until Proview finally offered the trademark for $60 million, and would throw in a "I Climbed the Great Wall" t-shirt for free. Apple took it.

It's a win for Apple, and not a loss for Proview. But it may prove to be a disaster for other brands in China, as Apple's payoff may just embolden China's already extremely bold trademark squatters.Continue reading...

brand news

In the News: Apple China, Barclays, Bristol-Myers and more

Posted by Shirley Brady on July 2, 2012 08:45 AM

In the News

Apple pays $60M to end iPad trademark dispute in China, looks to secure ipad3.com domain.

Barclays scandal forces out chairman, saying "the buck stops with me."

Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.

Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.

AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.

Applebee's rolls out fresh menu, look and campaign.Continue reading...

brand news

In the News: Angry Birds, Yahoo, Proview and more

Posted by Dale Buss on May 8, 2012 09:02 AM

In the News

Abbott Laboratories to pay $1.6 billion over labelilng of antiseizure drug.

Amazon takes on high-end clothing.

Angry Birds gets embeddable, and bumps Rovio to pre-IPO valuation of $9 billion.

Apple sees iPad trademark settlement rejected by China's Proview.

Aviva sees CEO resign over shareholdre-pay revolt.

The Avengers offends Indian viewers with slum depiction.

Barneys New York skirts bankruptcy.

Costco seeks to grow online sales.Continue reading...

china breaking

Apple Brand is Now Chinese to the Core

Posted by Abe Sauer on April 30, 2012 11:01 AM

"If you don't have one, you're a loser."

So reads the English-language copy at the bottom of a poster in the window of an Apple "authorized reseller" on Hongmei Road in Shanghai. To Americans, it's another funny bit of long-in-translation Chinglish. But, increasingly, it's a bit of dead serious marketplace analysis in China. When the brand's history is written, the week that it announced sales numbers in China that Apple's CEO called "mind-boggling" may be remembered as the moment Apple's future moved from the West to the East. 

Indeed, a Bloomberg report found that everyone in China from "teachers to furniture makers" were snapping up iPhones because, as a Beijing teacher put it, "A lot of people in my office use it and said I should get one, so I did." But it's beyond the gainfully employed. Even low-earning migrant workers in Shanghai want an iPhone, and demand it by brand name.

In a (legitimate) massage shop not far from the Hongmei Apple "authorized reseller" where an hour-long foot massage can be had for 46 yuan (about $7.60), a masseuse quizzes me about my iPhone. He says he would love to have one. He arrived in Shanghai three years ago from Shaolin (the city famous for kung fu), and has no plans to go back because, he says, "The jobs pay nothing and are all hard."Continue reading...

brand news

In the News; AT&T, Facebook, Netflix and more

Posted by Dale Buss on April 24, 2012 08:55 AM

In the News

Adobe pivots to target marketing departments.

Amazon adds lab and industrial goods to offerings.

American Airlines cites progress in labor talks.

Apple may be losing to Proview in China iPad trademark battle.

AT&T earnings rise as new wireless subscriptions stall.

Facebook sees revenue soar and passes 900M active monthly users, though growth slows right before IPO.Continue reading...

brand news

In the News: Apple vs. Proview, Google+, Nokia, more

Posted by Shirley Brady on February 28, 2012 08:55 AM

In the News

Amazon settles suit with college bookstores.

Apple slapped with escalating legal challenge by China's Proview, which wants iPad name globally.

AT&T seeks fees from developers for users' data use.

Bank customers are increasingly switching to avoid fees.

Billabong rejects $906 million bid.

Buddy Media acquires London startup.

Chevrolet declared America's favorite performance brand.

Coca-Cola's Olympic security concerns revealed by Wikileaks.Continue reading...

brand news

In the News: Apple, Samsung, Taco Bell and more

Posted by Dale Buss on February 20, 2012 09:03 AM

In the News

Angry Birds is heading to space.

Apple threatens to sue China's Proview over iPad trademark dispute.

Boeing competes for Asia orders worth $10 billion.

Danone and Nestle work to overcome antitrust obstacles in their bids for Pfizer infant-nutrition unit.

David Yurman and other brands see uptick in sales of men's accessories.

Fiat retunes U.S. marketing after 2011 problems while erstwhile spokeswoman Jennifer Lopez turns to lots of other brand deals.

Google launches Latitude Leaderboards, puts Foursquare on notice.Continue reading...

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