in the spotlight

Cat Cafés Offer Cuddling, Experiential Marketing to Feline-Loving Consumers

Posted by Sheila Shayon on December 16, 2014 11:11 AM

The latest in adorable obsessions (and experiential marketing)? Cat cafés are spreading like wildfire.

The "paws marketing" concept began in Asia in the '90s as an antidote to small apartments with no-pet restrictions: Cafés that let customers interact with cats without making the long-term commitment of getting their own. Currently, the model has extended beyond Japan, South Korea and China to Europe, the Middle East and the U.S. The country's first permanent (vs. pop-up) cat cafés opened in New York City and the San Francisco, CA, area this fall.

At the just-opened Meow Parlour in New York's Lower East Side, cat lovers can schedule visits (advanced booking is required) in half-hour increments starting at $4. “You can rent time to access to our space, where we have adoptable free roaming cats. You can come for as little as half an hour so you can just pet the cats or stay for up to five hours where you can use our free wi-fi while a cat naps next to you,” the website says.

Co-founded by Christina Ha and Emilie Legrand, the café's cats are from KittyKind, an all-volunteer, no kill rescue group located in NYC. Human food can be purchased next door at Meow Parlour Patisserie.Continue reading...

brand news

Brand News: Amazon, Sony, Nissan's #RedThumb and more

Posted by Dale Buss on December 9, 2014 09:28 AM

Adam Levine for Nissan Red Thumb driver safety campaign

TOP STORIES

Amazon threatens to shift drone testing overseas and tests faster deliveries by bike in NYC as company refuses (with Apple) to release diversity data.

Sony Pictures employees are left fuming after data breach as PlayStation Network also hacked.

Honda finally plans worldwide recall for Takata air bags.

Volkswagen names new head for eponymous brand after suffering year's biggest sales drop, while it plans to reveal new crossover at Detroit auto show and grants partial recognition to UAW in Tennessee.

Nissan promotes Red Thumb driver safety campaign with Adam Levine.Continue reading...

brand news

Brand News: McDonald's, Coca-Cola, Zillow and more

Posted by Dale Buss on July 25, 2014 09:17 AM

TOP STORIES

McDonald’s suspends sales of chicken nuggets in Hong Kong but sticks with Chinese meat supplier, as company gives itself 18 months to rebrand.

Amazon reports another loss amid sales growth as CEO Bezos alarms investors with spending pace and Fire Phone hits stores

Coca-Cola topped World Cup brand sponsors in new survey as it faces boycotts over Gaza conflict. 

BSkyB creates European TV powerhouse by buying affiliated assets from 21st Century Fox, which would give Murdoch more cash for Time Warner bid.

Zillow is in advanced talks to buy rival Trulia.

MORE BRAND NEWS

Air Algerie plane crashed in Mali with 116 aboard and no survivors, as world faces deadliest crash year since 2005.

Bentley may add fifth model with SUV launch in two years.

CKE brings back Paris Hilton to tout for Carl’s Jr. and Hardee’s.

Comcast steps up its game on internet speeds.

CrossFit builds a passion brand.

Danone looks for second-half improvement coming out of massive food scare in Asia.

Dell takes social out of the silo.

Dunkin’ Donuts downgrades outlook after poor second quarter.

Facebook toys with idea of integrating Uber into Messenger.Continue reading...

brand strategy

With Juicy Juice Sale, Nestlé USA Makes Good on Promise to Streamline Brands

Posted by Sheila Shayon on July 2, 2014 11:16 AM

Nestlé USA today announced the sale of its kids-oriented Juicy Juice beverage brand, making good on its statement to the Wall Street Journal earlier this week that the company intended to sell "languishing" brands and streamline its portfolio.

The world’s largest food and beverage company has been juggling a portfolio that runs the gamut from hair nets to safety shoes, with seven independent US businesses occupying 87 factories using more than 100 separate suppliers—a situation that thwarted efficiencies such as bulk discounts in its biggest market. 

All that has changed since Paul Grimwood took over Nestlé SA's beleaguered U.S. operations in January 2013 as Chairman of Nestlé’s operations in the U.S. and CEO of Nestlé USA, including selling its US frozen pasta business earlier this year.Continue reading...

branded entertainment

Branded Content Watch: Dear Kittens of the World Cup

Posted by Abe Sauer on June 13, 2014 01:07 PM

After clocking five million views in four days, Buzzfeed's low-budget commercial for Purina has passed more than 10 million views in the week since it was posted on June 5th. Credit the faux Morgan Freeman narration and wit of web wag Ze Frank, who happens to be EVP of video for Buzzfeed. (Purina, meanwhile, is about to ramp up the amount of branded content on its Petcentric YouTube channel.) Watch "Dear Kitten" (again... and again) below, along with this week's other noteworthy branded content efforts:Continue reading...

brand news

In the News: PepsiCo, Dell, Newsweek and more

Posted by Dale Buss on March 3, 2014 09:14 AM

In the News

PepsiCo exec slams Nelson Peltz for financial criticism as Pepsi Max "Test Drive 2" pulls four million viewers in two hours.

Dell goes back to B2B roots with latest campaign.

Newsweek restarts printing presses. 

12 Years a Slave takes Best Picture at Oscars for Fox Searchlight.

AmEx focuses on busy-mom market with new rewards card pitched by Tina Fey. 

Audi risks wan presence at Geneva Motor Show as BMW recovers.

Boston Market reduces sodium in core items.

Cadillac makes a splash at the Geneva Motor Show.

Chrysler exceeds estimates with February sales increase.

Forbes is being eyed by foreign buyers.

Foursquare, GroupMe bow out of SXSW. 

GM braces for recall fallout.Continue reading...

brand bites

Brand Bites: Bar, Barbie, Beyonce, Benetton, and more

Posted by Abe Sauer on April 6, 2012 11:44 AM

Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.

PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...

celebrity brandmatch

Weight Watchers Update Helps Women, So Why Not Men?

Posted by Dale Buss on January 17, 2012 11:01 AM

Weight Watchers has been bucking the tide in the weight-loss business during the year since introducing a huge wrinkle in its long-used diet-evaluation system, called Points Plus. And now, the company wants to apply its new success formula to male dieters.

Even though January is the seasonal high tide for Weight Watchers, Jenny (Craig), Nutrisystem and other dieting brands, overall the weight-loss business has been getting leaner these days. Recessionary times and consumers taking a dollar-saving, individualized approach to weight loss have been largely to blame for a lagging industry performance that gained only 2 percent last year compared with a traditional 6-percent year-on-year improvement.

That's one big reason Nutrisystem has increased its focus on men.Continue reading...

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