Posted by Sheila Shayon on July 2, 2014 11:16 AM
Nestlé USA today announced the sale of its kids-oriented Juicy Juice beverage brand, making good on its statement to the Wall Street Journal earlier this week that the company intended to sell "languishing" brands and streamline its portfolio.
The world’s largest food and beverage company has been juggling a portfolio that runs the gamut from hair nets to safety shoes, with seven independent US businesses occupying 87 factories using more than 100 separate suppliers—a situation that thwarted efficiencies such as bulk discounts in its biggest market.
All that has changed since Paul Grimwood took over Nestlé SA's beleaguered U.S. operations in January 2013 as Chairman of Nestlé’s operations in the U.S. and CEO of Nestlé USA, including selling its US frozen pasta business earlier this year.Continue reading...
Posted by Abe Sauer on June 13, 2014 01:07 PM
After clocking five million views in four days, Buzzfeed's low-budget commercial for Purina has passed more than 10 million views in the week since it was posted on June 5th. Credit the faux Morgan Freeman narration and wit of web wag Ze Frank, who happens to be EVP of video for Buzzfeed. (Purina, meanwhile, is about to ramp up the amount of branded content on its Petcentric YouTube channel.) Watch "Dear Kitten" (again... and again) below, along with this week's other noteworthy branded content efforts:Continue reading...
Posted by Dale Buss on March 3, 2014 09:14 AM
PepsiCo exec slams Nelson Peltz for financial criticism as Pepsi Max "Test Drive 2" pulls four million viewers in two hours.
Dell goes back to B2B roots with latest campaign.
Newsweek restarts printing presses.
12 Years a Slave takes Best Picture at Oscars for Fox Searchlight.
AmEx focuses on busy-mom market with new rewards card pitched by Tina Fey.
Audi risks wan presence at Geneva Motor Show as BMW recovers.
Boston Market reduces sodium in core items.
Cadillac makes a splash at the Geneva Motor Show.
Chrysler exceeds estimates with February sales increase.
Forbes is being eyed by foreign buyers.
Foursquare, GroupMe bow out of SXSW.
GM braces for recall fallout.Continue reading...
Posted by Abe Sauer on April 6, 2012 11:44 AM
Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.
PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...
Posted by Dale Buss on January 17, 2012 11:01 AM
Weight Watchers has been bucking the tide in the weight-loss business during the year since introducing a huge wrinkle in its long-used diet-evaluation system, called Points Plus. And now, the company wants to apply its new success formula to male dieters.
Even though January is the seasonal high tide for Weight Watchers, Jenny (Craig), Nutrisystem and other dieting brands, overall the weight-loss business has been getting leaner these days. Recessionary times and consumers taking a dollar-saving, individualized approach to weight loss have been largely to blame for a lagging industry performance that gained only 2 percent last year compared with a traditional 6-percent year-on-year improvement.
That's one big reason Nutrisystem has increased its focus on men.Continue reading...
Posted by Dale Buss on December 9, 2011 09:05 AM
Apple still sees consumer demand for iPhone 3GS.
AT&T warns blocking T-Mobile deal will lead to higher prices.
Amazon provokes retailers with new price-check app.
Banana Republic opens Paris flagship.
Bill Gates rumored to consider returning to Microsoft.
Billabong uses augmented reality in new campaign.
Carrefour mulls merger with French supermarket chain.
Dean & Deluca expands from New York to Singapore.
Jamba Juice to tap into schools market with self-serve units.
Ford to restart dividend after five years.
GM CEO Dan Akerson acts aggressively to staunch Volt damage.Continue reading...
Posted by Abe Sauer on December 2, 2011 12:09 PM
Walmart gifts holiday shoppers with Frank the Fruitcake web series.
War on Christmas, Part 4,327: Mill's Fleet Farm bans Salvation Army bell ringers. Invites inevitable criticism. Invites them back.
More trouble for Chrysler's JLo-Fiat Bronx ad. This time, allegations of copyright violation.
Olla condom brand's "Unexpected Babies" campaign sends men Facebook requests from their unborn children.Continue reading...
Posted by Dale Buss on June 8, 2011 09:00 AM
Asos sets sights on male fashion lovers.
Atari plots its comeback.
Au Bon Pain unveils new redesign.
Avaya plans to go public again.
Benetton readies image overhaul.
Blue Shield of California will cap earnings.
Borders finds another potential bidder.Continue reading...