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brand news

In the News: Apple, Burger King, Groupon and more

Posted by Shirley Brady on April 25, 2012 09:01 AM

In the News

Apple profit rises 94% on global iPhone demand, while iPhone also boosts Sprint.

Benetton founder hands reins to son.

bmi airline future hangs in the balance.

BMW stretches 3-Series for China.

Burger King makes commitment to animal welfare standards, expands Whopper Bar in Canada.

Citigroup takes over ATP World Tour tennis sponsorship from Legg Mason.

Facebook may be developing a smartphone with HTC.

Ford faces UK strike action.Continue reading...

brand news

Brands to Watch: Lady Gaga, Boeing, Cisco and more

Posted by Shirley Brady on April 5, 2011 06:30 PM

Brands to Watch

Apple wins reversal of $625.5 million patent-infringement verdict.

Boeing says it was surprised by cracks in 737s.

CBS and Turner TV ratings for NCAA Final Four tourney dip from last year.

Cisco braces for "activist siege."

Discovery-owned Science Channel rebrands to Science.

Facebook scores Obama town hall.

Lady Gaga's country version of Born This Way benefits gay youths.

Satyam and former auditor PricewaterhouseCoopers will pay $17.5 million to settle US fraud suit.

going green

Earth Hour: Brands and Consumers Switch Off, Tune In

Posted by Shirley Brady on March 25, 2011 04:00 PM

8:30pm on Saturday, March 26th marks the fifth Earth Hour, an annual switch-off eco-event that was started as a single-city event (Sydney) by the WWF and the Sydney Morning Herald newspaper in 2007.Continue reading...

mobile advertising

IAB and PwC Detail UK Mobile Ad Boom

Posted by Shirley Brady on March 25, 2011 10:00 AM

New research from the UK's IAB and PwC shows growth in mobile marketing across 2010, in which the market grew 116% to £83 million. Mobile advertising grew 116% year on year growth, up from 32% growth in 2009, according to the third annual IAB and PwC mobile study.

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brand news

In the News: Amazon, LeBron James, Oracle and more

Posted by Dale Buss on December 3, 2010 09:00 AM

In the News

Amazon invests $175 million in LivingSocial.

California Pizza Kitchen debuts brand in China.

Ford edges out GM in government fleet orders.

Gawker paid $12,000 for Brett Favre scoop.

Google vows to get tougher on web piracy, launches "Earth Engine" to map climate change.

LeBron James overcomes booing Cleveland fans as his Miami Heat down the Cavaliers.Continue reading...

brand news

In the News: BP, Fiat, Victoria's Secret

Posted by Dale Buss on October 26, 2010 09:00 AM

In the NewsA&W debuts first value menu.

Amazon launches Windowshop, an iPad shopping app.

Berkshire Hathaway leans toward a potential successor to legendary investor Warren Buffett. 

BP defends Gulf oil-spill response.

Burger King is bringing its value menu to the UK.

Cebu Air (of dancing cabin crew fame) soars on its IPO today.Continue reading...

lather, rinse, rebrand

PwC Rebranding: Overcoming Initial Reluctance

Posted by Shirley Brady on September 20, 2010 05:30 PM

PricewaterhouseCoopers officially rebranded today to the name it's best known as: PwC. The corporate video above says it's more than a simple name change and visual makeover, but a freshening of the brand's value and positioning going forward.

The accounting firm, which calls itself "the most recognizable brand among the Big Four global professional services networks," says it's formally adopting the longheld "PwC" moniker "in order to strengthen, and modernize how it represents its worldwide network to its clients, its people and the communities in which it operates."

But it's not completely shedding the 22-letter moniker.Continue reading...

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