Kodak Touts Innovations at Photokina

Kodak, a brand name that may find it a major challenge to shake its association with conventional photography, is doing everything it can to become a hip, socially aware digital photography provider.

As BC reported, Kodak's next multimedia campaign (tagline: "So Kodak") will hype the company's photo-sharing capability with a "share" button coming to all of its cameras. Kodak marketer Steve Hallowell says it's part of an effort to make sure that "Kodak is synonymous with cool, hot and worthy of sharing with others."

Kodak's latest entry into the "cool, hot and worthy" category was unveiled this week for Photokina, the major photo industry trade show being held in Germany (take a sneak peek above). The brand's new Pynk "smart printing system" includes a retail photo kiosk "automatically enlarges, shrinks, crops, aligns and arranges as many as 13 images on one print."Continue reading...