Learn more about Sustainable Brands 2015 San Diego

mobile commerce

Apple Chides Retailers Blocking Apple Pay and Flocking to CurrentC

Posted by Mark J. Miller on October 28, 2014 11:44 AM

When Rite Aid and CVS announced that they were going to disable Apple's mobile payments platform from use in their respective stores, it came as a surprise to the tech titan—an unpleasant one, to be sure.

Apple Pay only launched a week ago and had more than a million credit cards registered within its first 72 hours of existence, according to Reuters, while major retailers including Walmart and Starbucks declined to participate.

MasterCard has even integrated Pay into its new World Series-themed commercial (watch below) featuring Baseball Hall of Famer George Brett, the man who apparently inspired the hit song “Royals” by Lorde. Continue reading...


Target CMO: Content and Mobile Matters More Than Campaigns

Posted by Mark J. Miller on December 7, 2012 10:11 AM

Target recently celebrated its 50th anniversary, but don’t think this retailer is getting old and stuck in its ways. Chief Marketing Officer Jeffrey Jones, who joined the organization earlier this year, is planning to put a good deal of energy into digital content rather than simply in pushing out marketing campaign after campaign.

“In the past, marketers would make campaigns, they would put them in the world, and they would wait to see what happened,” Jones said in a video released on the brand's A Bullseye View website and YouTube channel. “In today’s world, it happens hourly. It happens daily. And this is a brand that has such enriched deep content that our guests want to hear from us on. So if we can create content and share content and allow our guests to speak on our behalf, that’s really beneficial for them to deepen their engagement and it helps us amplify our message as well.”Continue reading...

black friday

Apps Help Fuel Black Friday as Cyber Monday Morphs Into "Mobile Monday"

Posted by Barry Silverstein on November 21, 2012 12:02 PM

The annual holiday shopping hysteria is upon us, and this year's Thanksgiving madness promises to be more mobile than ever. In fact, a new survey indicates 28 percent of adult consumers who own smartphones or tablets will use them to shop on Thanksgiving day. That's nearly double last year's percentage.

As 20 percent of shoppers definitely plan to shop on Black Friday, they'll be enabled by QR codes (although almost 60 percent of shoppers don't know how to use them) as well as apps from websites and retailers catering to shoppers with smartphones and tablets. And beyond Black Friday throughout the holiday season, more so than ever this year.

"Apps will play a particularly strong role for driving commerce this holiday season," reports Mobile Commerce Daily. Nearly a third of smartphone owners will download a shopping app to use for holiday shopping, according to a Pricegrabber study and of those, over 80 percent will use their smartphones this holiday season in an effort to save money on purchases. eMarketer puts that figure at about 53%.

This year, retailers have resigned themselves to the fact that "showrooming" (checking out merchandise at stores and purchasing online) is the new competitive environment. "Consumers have been empowered by shopping apps," said Alexander Muse, founder of the Future Of Retail Alliance. "They've been armed with more product knowledge than clerks in most retail stores have. Retailers used to be threatened by this; now, they are finding ways to capitalize on it — such as through aggressive price-matching, as well as ship-to-store and other omnichannel strategies. That's the big difference between Black Friday 2011 and Black Friday 2012."Continue reading...

mobile commerce

Santa Goes Mobile: Walmart and Mattel Test Virtual Toy Store in Canada

Posted by Shirley Brady on November 5, 2012 07:31 PM

Tesco made headlines a year ago when its HomePlus retail subsidiary in South Korea tested a virtual store in a Seoul subway station, showcasing items that could be scanned and ordered by smartphone for home delivery, while Peapod is testing virtual grocery shopping in the U.S.

Now Walmart is testing a similar idea in Toronto in partnership with Mattel. The retail and toy giants are teaming up on what's described as Canada's first pop-up virtual toy store, enabling QR code-based shopping of Mattel brands — including hot toys from Barbie, Hot Wheels, Fisher-Price and Thomas & Friends brands — to holiday shoppers.

The pop-up is located in the city's massive PATH underground walkway, a retail concouse that connects downtown buildings and and an array of businesses to Toronto's Union Station rail commuter hub. It may find a ready pool of virtual shoppers, as it will run for four weeks in the same location where Wells.ca tested a QR-enabled store in April.Continue reading...


Marks & Spencer Sees Shwopping, Recycling and Philanthropy Take Off

Posted by Sheila Shayon on October 10, 2012 02:12 PM

Marks and Spencer has started a ‘shwopping’ fashion revolution. “It's time to open your mind, your heart, your arms and your wardrobe. Shwopping is a way of living and thinking, because we think that old clothes shouldn't just be thrown out, they should do some good,” explained Ab Fab actress Joanna Lumley at the initiative's launch back in April.

Shwopping asks every shopper to donate an old item when purchasing a new one at selected stores, and M&S will pass the clothes along to Oxfam's network of charity shops across the UK to help those less fortunate. The campaign’s Facebook app lets users shwop socially and register for a monthly prize draw. 

In-store Shwop Drops (two items per store visit) make donations easy, and items need not be from M&S. “Our ultimate aim is to collect as many clothes as we sell and change the way we all shop,” says the brand, which just launched a "swhopped" ladies coat (above) last week: a stylish black peacoat that is also the first high street clothing product made from used clothing.Continue reading...

app watch

QR Peep Show: Wonderbra Mobile Decoder Strips a Supermodel

Posted by Mark J. Miller on October 4, 2012 12:11 PM

There is a moment in time when preadolescent boys come across ads for X-ray and they are convinced that their late-night dreams have come true: An easy way to see through the clothing of any nearby woman has become available to them.

Of course, the whole thing is a sham, but the idea of being able to see through walls and clothes and everything else is fun to try on for a while. And now, of course, like everything else, there is an app for that.

The good folks at Wonderbra are happy to help the citizens of the United Kingdom see just what’s underneath what one particular woman is wearing, and she just happens to be Brazilian supermodel Adriana Cernanova.

Wonderbra's UK advertising (watch below) and French campaign is featuring a QR code so viewers can download an app and use their “Wonderbra Decoder” to see on their phones just what she’s got on underneath. Surprise! It’s all made by Wonderbra.

“We are showing Adriana in her clothes, including simple jeans and t-shirt, and through our new and unique app, consumers can reveal the Wonderbra behind the look,” said Martina Alexander, marketing manager for Wonderbra, according to Mobile Entertainment. “It’s really female-friendly and links to the outfit, which was important to us.”Continue reading...

social media watch

ANA Social/Digital Marketer Survey: 'Tangible' ROI Quest Continues

Posted by Sheila Shayon on July 19, 2012 10:07 AM

While more than 70% of marketers are using new media platforms, 62% are increasingly concerned with the inability to prove ROI across these channels according to the ANA (Association of National Advertisers) 2012 Digital and Social Media Survey, conducted in April and May 2012 with 224 client-side marketers.

Use of online video (e.g., YouTube) increased from 64% last year to 80% in 2012, and since 2007, overall usage of social media and mobile marketing has grown significantly, with 90% and 74% of marketers using them, respectively.

Respondents' preferred social/digital channels for consumer outreach:Continue reading...

P&G, Walmart Partner for Mobile, QR Promotion in New York

Posted by Dale Buss on June 13, 2012 09:52 AM

With the price of gasoline easing off, and summer upon us, it's no wonder that more brands than ever seem to be hitting the road. And just like Hope and Crosby, those two buddy behemoths, Procter & Gamble and Walmart, are out loading up their wagon once again. Well, not exactly a wagon. This time around the two oft-cooperating brands are teaming up in a month-long marketing effort in New York to promote online and mobile shopping and free delivery from Walmart with a food-truck-like mobile initiative.

@PGMobile — also the Twitter handle to follow the mobile truck's whereabouts — will visit a dozen popular locations around Manhattan this month, featuring QR codes for several P&G and Walmart product and brands including Bounty paper towels, Head & Shoulders shampoo and Iams dog food — and that's just on one side of the vehicle.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia