Interbrand IQ: The Best Asian Brands Issue

rss

mobile brands

Facebook Phones Home With Mobile Launch on AT&T and HTC

Posted by Sheila Shayon on April 4, 2013 06:41 PM

It’s here, and it’s not just a phone. Facebook's highly anticipated event today confirmed swirling rumors that the social network would release a product closely tied to a mobile device, and that product is Facebook Home.

"We asked ourselves if sharing and connecting are what matter most, what would your phone be like if it put your friends first?" Facebook stated. "Our answer is Home. Home isn't a phone or operating system, and it's also more than just an app. Home is a completely new experience that lets you see the world through people, not apps."Continue reading...

diversity watch

Brands Come Out to Support Gay Marriage

Posted by Mark J. Miller on February 27, 2013 04:26 PM

The U.S. federal government still defines the act of marriage as one taking place between a man and a woman even though a number of states have made gay marriage legal and President Obama made it clear in his Inauguration speech (and other speeches since) that gay marriage is something he firmly believes in. “Our journey is not complete until our gay brothers and sisters are treated like anyone else under the law—for if we are truly created equal, then surely the love we commit to one another must be equal as well,” Obama said after being sworn in on Jan. 21 by Supreme Court Chief Justice John Roberts.

Roberts will have a lot to do with possibly making a change to the way the federal government defines marriage when his Court hears two gay-marriage-related cases on March 26 and 27. Nearly 300 companies came out Wednesday to “urge the U.S. Supreme Court … to strike down a federal law that restricts the definition of marriage to heterosexual unions,” Reuters reports.

Considering the size and number of brands taking part, it will be hard for conservatives who have long opposed gay marriage to try and boycott everyone involved.Continue reading...

tech in the spotlight

Free National WiFi Idea Could Result in an Epic Clash of Tech, Mobile Titans

Posted by Mark J. Miller on February 7, 2013 05:18 PM

In late January, executives at telecom companies AT&T, T-Mobile, Verizon Wireless, Intel and Qualcomm signed a letter asking the Federal Communications Commission to not go through with eventually handing out a good chunk of unlicensed airwaves to the public — a move that would provide free WiFi for many Americans and allow tech innovators to create new products, according to The Washington Post.

Perhaps these companies would like to remind the debt-ridden federal government that it could make a lot of money by selling off those airwaves instead. 

However, companies like Google and Microsoft would like WiFi to open up, the Post notes — a move that would not only spur innovation, they contend, and also allow their web-enabled businesses to likely expand along with the technology.

The last time the FCC opened up some unlicensed airwaves was in 1985. As a result, consumers gained garage-door openers, baby monitors, wireless stage microphones, and the current WiFi network.Continue reading...

tech in the spotlight

CES Watch: Qualcomm's Memorable Born Mobile Keynote

Posted by Shirley Brady on January 8, 2013 10:31 AM

In case you missed it, here's the pre-CES keynote by Qualcomm CEO Paul Jacobs on January 7th. The theme: What does it mean to be born mobile? Highlights, as you can watch below, include Microsoft CEO Steve Ballmer (who has given the pre-CES keynote in previous years) plus Big Bird, Star Trek actress Alice Eve and Rolls Royce.Continue reading...

tech innovation

CES 2013 Watch: Fab Phablets, Self-Driving Cars, and Smarter Smart Devices

Posted by Shirley Brady on January 7, 2013 08:55 AM

Brands and marketers are heading to Las Vegas for the International CES show this week, which is expected to be an "evolutionary" showcase for "phablets," smart cars, mobile entertainment, celebrity-gawking and trend-watching. So what's in store for this year's edition of "the mother of all trade shows"?

A lot of noise from the many brands looking to make some noise in Vegas, including:

brand news

In the News: Netflix, GSK, Tesco and more

Posted by Dale Buss on December 5, 2012 09:05 AM

In the News

Disney and Netflix sign landmark agreement for the web streaming service.

GlaxoSmithKline begins assembling new global branding effort on its impact around the world.

Tesco bails out of Fresh & Easy venture in U.S.

AOL's Advertising.com group acquires Buysight.

Apple upgrades iTunes, secures USPTO patent for "retina."

Beer tax dispute heats up in Europe.

Blu Dot tests Twitter game of musical chairs.

BMW has US luxury auto sales crown in its sights.

Campbell Soup Company donates $500K to Salvation Army.

Citigroup announces 11,000 job cuts and $1B charge.Continue reading...

brand news

In the News: Microsoft, Suzuki, Apple and more

Posted by Dale Buss on December 4, 2012 09:01 AM

In the News

Microsoft denied "Killer Instinct" trademark, as Microsoft-Google patent fight rests on "fairness" definition and Motorola is denied injuction against Microsoft in patent suit. Microsoft-Intel push to combat Apple in tablet space, meanwhile, seen as "sputtering."

American Suzuki forges ahead with incentives amid US wind down.

Apple wins six new design patents, sees increasing pricing tension with retailers and Steve Jobs bio pic starring Ashton Kutcher heading to Sundance.

Applebee's plans to open "green" restaurant in New York's Harlem where Hot Bread Kitchen is a rising local brand.

Balenciaga hires designer Alexander Wang as creative chief.

Baxter agrees to buy medical-equipment maker Gambro in company's biggest acquisition.Continue reading...

mobile marketing

In-Location Alliance Mines Indoor Real Estate

Posted by Sheila Shayon on August 28, 2012 12:37 PM

Turns out the next most valuable real estate to be developed is indoors. A consortia of 22 companies has banded together to create the In-Location Alliance:

The aim of the In-Location Alliance is to act as a pioneer opening up new business streams for indoor environments. Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences. For the benefit of enterprises, the Alliance will drive a world-wide indoor positioning system for use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption.

Founding members include: Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe. Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein