brand news

Brand News: Snickers Brady Bunch Super Bowl Ad and More

Posted by Dale Buss on January 29, 2015 09:15 AM

Super Bowl Snickers Danny Trejo Brady Bunch

TOP STORIES

Facebook sees mobile revenue climb as ad prices soar.

McDonald's replaces CEO Don Thompson with Chief Brand Officer Steve Easterbrook as brand's struggles worsen.

Samsung sees the bottom in mobile as it battles with Apple for global dominance, as Apple aims to maintain record growth spurt.

Tim Hortons workers "blindsided" by Burger King-led layoffs.

Super Bowl pre-game activations continue, as Fiat Chrysler could still stage a surprise pull-out ... GM has presence even without ads ... GoDaddy insists its lost-puppy Super Bowl ad wasn't a stunt ... Nissan teases with "Cat's in the Cradle" and extends spot to 90 seconds ... Sprint releases teaser ... Pepsi creates crop circle near stadium in Phoenix … Wix.com represents smaller pool of B2B advertisers … and Snickers releases full Brady Bunch spot: Continue reading...

brand news

Brand News: Virgin Hotels, Toyota, SpaceX and more

Posted by Shirley Brady on January 21, 2015 07:45 AM

TOP STORIES

Virgin Hotels opens first property in the world: a female-friendly hotel in Chicago with a virtual concierge named Lucy.

Toyota fends off Volkswagen to remain the world's biggest automaker for the third consecutive year.

Elon Musk's SpaceX confirms $1B investment by Google and Fidelity for $10B valuation.

Walmart introduces in-store tax refund pick-up for shoppers.

Dove campaign encourages girls and women to love their curls.Continue reading...

CES Watch

CES 2015: Brands Connect the Dots as Connected Future Arrives

Posted by Sheila Shayon on January 2, 2015 12:33 PM

Hyundai CES 2015 Blue Link smartwatch app

With the International Consumer Electronics Show about to get underway in Las Vegas, there is no shortage of tech trend-watchers predicting what will be hot at CES 2015.

From TIME to Wired, from the Guardian to CNET, Yahoo, the New York Times and more, the world's biggest tech gadget and geek lovers' paradise has evolved from its days as a high tech TV-flogging showcase ahead of the Super Bowl. That said, TVs will still be in abundance, from Samsung's curved screens (and egg-shaped speakers) to LG's Ultra HD 4K TVs.

CES 2015 will also be filled with wearable tech, robotics, connected cars, smart home devices and Internet of Things-savvy systems and devices galore—but the fundamental question remains: do consumers want a suite of connected products, or one device that can do it all? Or are they overwhelmed, tech-fatigued and ready to be disconnected from it all?Continue reading...

brand news

Brand News: Oculto, Tesla, McDonald's and more

Posted by Dale Buss on November 6, 2014 09:22 AM

TOP STORIES

AB InBev announces launch of Oculto, a tequila-flavored beer, in U.S.

Tesla issues upbeat outlook while coping with short-term problems.

McDonald's gets ready for Super Bowl ad return by shuffling execs.

Amazon unveils Echo voice recognition hub.

H&M launches Alexander Wang collection worldwide.

Nike cuts ties with NFL star Adrian Peterson. Continue reading...

bc q&a

The Interactive Explorer: 5 Questions With Blippar VP/GM Lisa Hu

Posted by Sheila Shayon on October 22, 2014 01:31 PM

Augmented reality (AR) is a burgeoning playground for brands as smart tech takes on the bridging of all things physical with virtual applications to engage consumers. 

AR isn’t new, but the rise of wearable technology such as smart watches and glasses, along with GPS tracking, sensors and camera technology on mobile devices, has pushed it over the tipping point. Case in point: AR start-up Magic Leap just raised $542 million in a funding round led by Google and Qualcomm.

A major player in this sphere is Blippar, which harnesses AR and image-recognition technology for smartphones, tablets and wearables. Using the Blippar app, users hold their phones over blippable content to trigger a digital experience known as “blipping.” 

Brands can render any content, logos, products, magazine advertisements, billboards instantly interactive from any mobile device. Jaguar, for example, this month launched a global campaign that integrated Conde Nast print ads for Google Glass wearers, starring British actor Nicholas Hoult. Primark just launched a holiday campaign in the U.K. using its technology.

“The marketing industry is increasingly shying away from impressions and warming up to true, meaningful interactions, as these are more valuable metrics,” Blippar GM USA, Lisa Hu tells brandchannel. “This is where Blippar can truly excel from the CMO's perspective.” Continue reading...

tech innovation

With i.amPULS Smart Band, will.i.am Joins Wearable Tech Craze, Fashionably

Posted by Sheila Shayon on October 16, 2014 12:02 PM

Black Eye Peas front man and serial entrepreneur will.i.am is developing his own car, advising Intel and Lexus on creative innovation, and partnered on an eco-friendly line for Coca-Cola. Now he's joining the wearables craze.

At the Salesforce.com Dreamforce 2014 sales conference in San Francisco last night, he unveiled his branded take on a smartband: i.amPULS or Puls, which he describes as a smart "cuff" or bracelet (not a watch) which doesn't require a smartphone as it uses a SIM card. It also sends "vibes" or pulses to communicate feelings between wearers.

"i.amPULS represents digital freedom, individuality, intelligence and the intersection where fashion and technical innovation meet," he stated. "I'm honored to share my vision for the PULS with this global audience."

Check out his "Think Different" like promo for Puls and find out more details below:Continue reading...

brand news

In the News: Apple, Starbucks, Voya and more

Posted by Dale Buss on September 5, 2014 09:36 AM

TOP STORIES

Apple beefs up security (as BlackBerry touts its own) after celebrity hacking, amid plans for new smartwatch and larger iPhones and appeal in hiring ruling.

Starbucks plans smaller, express-style stores.

US Postal Service cuts e-commerce delivery rates in pre-holiday move and delivers Amazon groceries in test.

Visa teams with NFL to push new online-payments service.

Voya completes metamorphosis from ING US.

MORE BRAND NEWS

Barclays tests finger vein scanners.

Boeing closes in on $10 billion Ryanair order.

BP is exposed to civil liabilities following $50 billion fine in Gulf Oil disaster.

Burberry leverages social media for new fragrance.Continue reading...

mobile brands

Intel Sets its Sights on Mobile at MWC '14

Posted by Sheila Shayon on February 25, 2014 12:33 PM

After a broad presentation at January's Consumer Electronics Show, debuting consumer facing products like a charging bowl, and some more in line with Intel's usual business in computing, the chip company has set out to make a global impression on the mobile market at Mobile World Congress. 

Intel is using the MWC 2014 stage to outline its product roadmap and broader strategy to gain a bigger piece of the mobile industry market in 2014, including the launch of a 64-bit Atom processor, previously code-named Merrifield, and a 64-bit mobile Atom processor, code-named Moorefield, both of which are key ingredients in next-generation smartphones and tablets.

Matt Dunford, global Chief Benchmarking Manager at Intel, said these improvements maximize overall performance above that of Apple's A7 chip in the iPhone 5S, and Qualcomm's Snapdragon 800, and the battery life is superior to both as well.Continue reading...

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