brand news

Brand News: NBC, American Express, Tesla and More

Posted by Dale Buss on February 12, 2015 09:00 AM

TOP STORIES

ABC and CBS are expected to step up evening news marketing in absence of NBC's Brian Williams as NBC tries to stem the damage, while Viacom faces $350 million revenue shortfall from Jon Stewart's Comedy Central exit.

American Express is losing its grip on wealthiest customers.

Expedia acquires Orbitz for about $1.6 billion.

Keystone pipeline approved by US House of Representatives.

Tesla earnings hurt by delayed deliveries as company expands into consumer battery segment.Continue reading...

brand news

Brand News: Spider-Man, AMC, JetBlue and more

Posted by Shirley Brady on February 10, 2015 08:25 AM

TOP STORIES

AMC’s Better Call Saul (Cinnabon-featuring) premiere on Sunday was the biggest series premiere in the history of US cable TV.

Sony and Disney's Marvel team up on next Spider-Man movie.

JetBlue becomes first airline to accept in-flight mobile payments using Apple Pay.

Apple sets record by closing with $700 billion valuation, announces $850 million investment in solar energy.

IBM and SoftBank partner to bring Watson to Japan.Continue reading...

brand news

Brand News: GRAMMYs, Apple, HSBC, McDonald's and More

Posted by Dale Buss on February 9, 2015 09:16 AM

TOP STORIES

2015 GRAMMY Awards brings a big night for Sam Smith, Kanye West x adidas—and a host of brands and sponsors.

HSBC faces criminal inquiries in US and beyond for allegedly "helping clients dodge millions in tax."

McDonald's January sales fall by a worse-than-expected 1.8 percent.

NBC taps Lester Holt as embattled anchor Brian Williams takes leave of absence.

Apple promotes iPad as musician's best friend in GRAMMYs ad:Continue reading...

brand news

Brand News: Snickers Brady Bunch Super Bowl Ad and More

Posted by Dale Buss on January 29, 2015 09:15 AM

Super Bowl Snickers Danny Trejo Brady Bunch

TOP STORIES

Facebook sees mobile revenue climb as ad prices soar.

McDonald's replaces CEO Don Thompson with Chief Brand Officer Steve Easterbrook as brand's struggles worsen.

Samsung sees the bottom in mobile as it battles with Apple for global dominance, as Apple aims to maintain record growth spurt.

Tim Hortons workers "blindsided" by Burger King-led layoffs.

Super Bowl pre-game activations continue, as Fiat Chrysler could still stage a surprise pull-out ... GM has presence even without ads ... GoDaddy insists its lost-puppy Super Bowl ad wasn't a stunt ... Nissan teases with "Cat's in the Cradle" and extends spot to 90 seconds ... Sprint releases teaser ... Pepsi creates crop circle near stadium in Phoenix … Wix.com represents smaller pool of B2B advertisers … and Snickers releases full Brady Bunch spot: Continue reading...

brand news

Brand News: Virgin Hotels, Toyota, SpaceX and more

Posted by Shirley Brady on January 21, 2015 07:45 AM

TOP STORIES

Virgin Hotels opens first property in the world: a female-friendly hotel in Chicago with a virtual concierge named Lucy.

Toyota fends off Volkswagen to remain the world's biggest automaker for the third consecutive year.

Elon Musk's SpaceX confirms $1B investment by Google and Fidelity for $10B valuation.

Walmart introduces in-store tax refund pick-up for shoppers.

Dove campaign encourages girls and women to love their curls.Continue reading...

CES Watch

CES 2015: Brands Connect the Dots as Connected Future Arrives

Posted by Sheila Shayon on January 2, 2015 12:33 PM

Hyundai CES 2015 Blue Link smartwatch app

With the International Consumer Electronics Show about to get underway in Las Vegas, there is no shortage of tech trend-watchers predicting what will be hot at CES 2015.

From TIME to Wired, from the Guardian to CNET, Yahoo, the New York Times and more, the world's biggest tech gadget and geek lovers' paradise has evolved from its days as a high tech TV-flogging showcase ahead of the Super Bowl. That said, TVs will still be in abundance, from Samsung's curved screens (and egg-shaped speakers) to LG's Ultra HD 4K TVs.

CES 2015 will also be filled with wearable tech, robotics, connected cars, smart home devices and Internet of Things-savvy systems and devices galore—but the fundamental question remains: do consumers want a suite of connected products, or one device that can do it all? Or are they overwhelmed, tech-fatigued and ready to be disconnected from it all?Continue reading...

brand news

Brand News: Oculto, Tesla, McDonald's and more

Posted by Dale Buss on November 6, 2014 09:22 AM

TOP STORIES

AB InBev announces launch of Oculto, a tequila-flavored beer, in U.S.

Tesla issues upbeat outlook while coping with short-term problems.

McDonald's gets ready for Super Bowl ad return by shuffling execs.

Amazon unveils Echo voice recognition hub.

H&M launches Alexander Wang collection worldwide.

Nike cuts ties with NFL star Adrian Peterson. Continue reading...

bc q&a

The Interactive Explorer: 5 Questions With Blippar VP/GM Lisa Hu

Posted by Sheila Shayon on October 22, 2014 01:31 PM

Augmented reality (AR) is a burgeoning playground for brands as smart tech takes on the bridging of all things physical with virtual applications to engage consumers. 

AR isn’t new, but the rise of wearable technology such as smart watches and glasses, along with GPS tracking, sensors and camera technology on mobile devices, has pushed it over the tipping point. Case in point: AR start-up Magic Leap just raised $542 million in a funding round led by Google and Qualcomm.

A major player in this sphere is Blippar, which harnesses AR and image-recognition technology for smartphones, tablets and wearables. Using the Blippar app, users hold their phones over blippable content to trigger a digital experience known as “blipping.” 

Brands can render any content, logos, products, magazine advertisements, billboards instantly interactive from any mobile device. Jaguar, for example, this month launched a global campaign that integrated Conde Nast print ads for Google Glass wearers, starring British actor Nicholas Hoult. Primark just launched a holiday campaign in the U.K. using its technology.

“The marketing industry is increasingly shying away from impressions and warming up to true, meaningful interactions, as these are more valuable metrics,” Blippar GM USA, Lisa Hu tells brandchannel. “This is where Blippar can truly excel from the CMO's perspective.” Continue reading...

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