Posted by Sheila Shayon on October 22, 2014 01:31 PM
Augmented reality (AR) is a burgeoning playground for brands as smart tech takes on the bridging of all things physical with virtual applications to engage consumers.
AR isn’t new, but the rise of wearable technology such as smart watches and glasses, along with GPS tracking, sensors and camera technology on mobile devices, has pushed it over the tipping point. Case in point: AR start-up Magic Leap just raised $542 million in a funding round led by Google and Qualcomm.
A major player in this sphere is Blippar, which harnesses AR and image-recognition technology for smartphones, tablets and wearables. Using the Blippar app, users hold their phones over blippable content to trigger a digital experience known as “blipping.”
Brands can render any content, logos, products, magazine advertisements, billboards instantly interactive from any mobile device. Jaguar, for example, this month launched a global campaign that integrated Conde Nast print ads for Google Glass wearers, starring British actor Nicholas Hoult. Primark just launched a holiday campaign in the U.K. using its technology.
“The marketing industry is increasingly shying away from impressions and warming up to true, meaningful interactions, as these are more valuable metrics,” Blippar GM USA, Lisa Hu tells brandchannel. “This is where Blippar can truly excel from the CMO's perspective.” Continue reading...
Posted by Sheila Shayon on October 16, 2014 12:02 PM
Black Eye Peas front man and serial entrepreneur will.i.am is developing his own car, advising Intel and Lexus on creative innovation, and partnered on an eco-friendly line for Coca-Cola. Now he's joining the wearables craze.
At the Salesforce.com Dreamforce 2014 sales conference in San Francisco last night, he unveiled his branded take on a smartband: i.amPULS or Puls, which he describes as a smart "cuff" or bracelet (not a watch) which doesn't require a smartphone as it uses a SIM card. It also sends "vibes" or pulses to communicate feelings between wearers.
"i.amPULS represents digital freedom, individuality, intelligence and the intersection where fashion and technical innovation meet," he stated. "I'm honored to share my vision for the PULS with this global audience."
Check out his "Think Different" like promo for Puls and find out more details below:Continue reading...
Posted by Dale Buss on September 5, 2014 09:36 AM
Apple beefs up security (as BlackBerry touts its own) after celebrity hacking, amid plans for new smartwatch and larger iPhones and appeal in hiring ruling.
Starbucks plans smaller, express-style stores.
US Postal Service cuts e-commerce delivery rates in pre-holiday move and delivers Amazon groceries in test.
Visa teams with NFL to push new online-payments service.
Voya completes metamorphosis from ING US.
MORE BRAND NEWS
Barclays tests finger vein scanners.
Boeing closes in on $10 billion Ryanair order.
BP is exposed to civil liabilities following $50 billion fine in Gulf Oil disaster.
Burberry leverages social media for new fragrance.Continue reading...
Posted by Sheila Shayon on February 25, 2014 12:33 PM
After a broad presentation at January's Consumer Electronics Show, debuting consumer facing products like a charging bowl, and some more in line with Intel's usual business in computing, the chip company has set out to make a global impression on the mobile market at Mobile World Congress.
Intel is using the MWC 2014 stage to outline its product roadmap and broader strategy to gain a bigger piece of the mobile industry market in 2014, including the launch of a 64-bit Atom processor, previously code-named Merrifield, and a 64-bit mobile Atom processor, code-named Moorefield, both of which are key ingredients in next-generation smartphones and tablets.
Matt Dunford, global Chief Benchmarking Manager at Intel, said these improvements maximize overall performance above that of Apple's A7 chip in the iPhone 5S, and Qualcomm's Snapdragon 800, and the battery life is superior to both as well.Continue reading...
Posted by Abe Sauer on February 14, 2014 12:33 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Odd lack of sponsors for Julie Chu… will China's booming auto industry kill Chinese auto makers…. luxury expansion collapses… Uber goes to Shanghai… Huawei and Arsenal… Gucci kung fu fights… Danone… McDonald's goes to Vietnam… "People's Republic of Wine"… Taiwan… "Amazing Chinese"... export numbers… Baidu making movies... and more.Continue reading...
Posted by Barry Silverstein on January 8, 2014 06:41 PM
Traditionally the International Consumer Electronics Show is an event that offers a glimpse of the future in technology from a consumer perspective. CES 2014 is no different—but it wasn't just a glitzy keynote by Yahoo CEO Marissa Mayer that was creating buzz. Also on display were several technological innovations that suggest a whole new retail world is right around the corner.
For one thing, retail will literally get a facelift with the new "3D Augmented Reality Makeup and Anti-Aging Beauty Mirror" (quite a mouthful) from ModiFace. This gadget lets consumers at cosmetics counters simulate makeup products—blushes, lipsticks and eye shadows—and anti-aging skincare effects, such as dark spot correction, facelift, browlift, cheek volume enhancement and jaw contouring. The consumer simply stands in front of the Beauty Mirror and uses a touchscreen to work magic in real time and in full 3D. The technology works both on a stand-alone store kiosk, or as an app that can be used on a smartphone or tablet.
"Our new 3D Beauty Mirror is a marketing breakthrough for retailers and beauty brands, particularly for cosmetic counters," says KyungMoon Lee, ModiFace Executive Director of Engineering, in a press release. "It's not only a try-before-you-buy tool in the store or at home, but also a way to capture consumers' interest as they walk store aisles."Continue reading...
Posted by Dale Buss on December 13, 2013 01:51 PM
Ford is bursting at the seams. It plans to add 5,000 more US jobs next year and launch 23 vehicles globally. In the American market, the company just had its best November since 2004. And its dealers are jacked up about being able to sell the new Ford Mustang and a new version of America's most popular vehicle, the Ford F-150 pickup truck, next year.
With great industry fanfare this week, Ford announced that it will add 3,300 salaried positions, most in southeastern Michigan, among the 5,000 new US jobs next year and that more than 80 percent of the salaried jobs will be technical positions in product development, manufacturing, quality and IT. That bespeaks an optimism about and commitment to the company's long-term future, not just moves to attempt to keep up with the still-growing US market. In fact, Ford is trimming some production short-term to stay just in line with the US recovery.
"Next year, we are embarking on our most ambitious global product launch year ever to meet customer demand for our products around the world," Ran Jair, group vice president for global product development, said in a statement.Continue reading...
Posted by Dale Buss on December 13, 2013 09:19 AM
Boeing sees collapse of its renewed talks with machinists for 777X work.
Coca-Cola shakes up Americas management.
Ford plans to add 5,000 US jobs in 2014, hatches three new plants globally, and announces driverless-car initiative.
Bolthouse Farms leverages innovative Instagram tech.
DaVinci Wines debuts Facebook promo.
DirecTV explores online-video service and counts on addressable ads for future growth.
Google mulls designing its own server chips in threat to Intel.
Hilton explores creating new hotel brand aimed at affluent Millennials.
Hyundai plans to tout Genesis, Elantra in Super Bowl.Continue reading...