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In the News: Cosi, Goldman, Evian and more

Posted by Dale Buss on June 5, 2012 09:00 AM

In the News

Amazon buys publisher of romance and mystery books and cools down its warehouses.

Bona Film Group of China talks with Hollywood outfits.

Coca-Cola's Australian JV says cheers to beer.

Cosi tries for dramatic turnaround under new CEO.

Disney to restrict junk-food advertising on its shows.

EA offers much of new Star Wars game for free.

Goldman Sachs outlook dims.

Google buys Meebo to bolster Google+ as its battle with Apple expands to mobile maps.

Groupe Danone fails Chinese entry inspection for Evian water.Continue reading...

brand inspiration

Diamond Jubilee: GE Lights Up London for Queen and Country

Posted by Mark J. Miller on June 4, 2012 11:29 AM

As the UK stops all the clocks to celebrate the Diamond Jubilee — yes, the Queen of England has been wielding her Royal Tea Cozy for 60 years now — don’t think the Brits don’t know how to celebrate. There was a 1,000 boat river pageant on Sunday, and a star-studded concert on Monday.

From a McQueen fit for a future Queen to jubilant Marmite to Cadbury's Dairy Milk to much, much more, there's one subtle branded tribute that actually comes from an American brand. The city of London now boasts a new lighting system across its Tower Bridge that went live in time for the Diamond Jubilee celebrations. The lights burn a particular "diamond" color to help pay respects to Her Royal Highness.Continue reading...

brand news

In the News: GM, Ducati, Facebook and more

Posted by Dale Buss on June 4, 2012 08:55 AM

In the News

GM pressures TV networks for discounts in upfront.

Ducati is booming in North America.

Facebook sees future in India, and explores access for under-13-year-olds as fallout from botched IPO continues.

Adidas sues Merrell over three-stripe design.

Apple/Motorola patent trial will feature Steve Jobs 'testimony.'

Big Tobacco goes to war in California.

BlackBerry-maker RIM victim of own 'identity crisis' (at least it's still cool with South African youths).Continue reading...

brand extensions

Marmite Spreads the Love for the Queen's Diamond Jubilee

Posted by Shirley Brady on April 17, 2012 01:26 PM

Marmite is considered a yeasty feast by some, and ick-inducing goo by others, but love it ior hate it: the iconic British brand has earned a reputation worldwide since its conception in 1902. 

Marking its 110th anniversary this year, Marmite is tipping its cap to another iconic British brand celebrating a major milestone this year: Queen Elizabeth, who celebrates 60 years on the throne at her Diamond Jubilee on June 5th.Continue reading...

brand bites

Brand Bites: Bar, Barbie, Beyonce, Benetton, and more

Posted by Abe Sauer on April 6, 2012 11:44 AM

Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.

PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...

in the spotlight

150 Days to Go, London Hoists the Olympic Rings

Posted by Mark J. Miller on February 29, 2012 09:59 AM

With London getting ready for the Summer Olympic Games, the Mayor's office this week released a time lapse video showing how the huge Olympic Games rings were built ahead of their journey on the Thames.

There are less than 150 days left before the London 2012 Olympics kick off. So what better way to commemorate the event than to have Mayor Boris Johnson on hand to watch 33-foot-high Olympic rings get tugged down the Thames while kids wave flags and a band makes music? 

Get a look now, Londoners. The rings are going back into storage till the actual Games, according to Firstpost.com.Continue reading...

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