Posted by Abe Sauer on February 14, 2011 03:00 PM
In our latest Product Replacement Quiz, we pointed out how Jennifer Aniston has been paired onscreen wth a few sports fans. We asked if you could remember what those teams were. How did you do?Continue reading...
Posted by Abe Sauer on February 11, 2011 06:00 PM
This weekend promises more product placement than you can shake a stick at. We'll look at the competing titles after the jump, as well as Adam Sandler odd fascination with college t-shirts.
But first, a new trailer for Trust sees Apple landing a ton of product placement. Except, given the film is all about sex offenders on the Internet, we wonder if it might be one film Apple might not want to be attached to. Continue reading...
Posted by Abe Sauer on February 7, 2011 11:00 AM
Our weekend Product Replacement Quiz focused on a scene from Easy A starring Alyson Michalka, who also stars in the new #1 film in North America, The Roommate. After the jump, another brand cameo from both Easy A and The RoommateContinue reading...
Posted by Abe Sauer on February 5, 2011 12:00 PM
This week we took a long look at the deceptively-numerous product placements in this year's Oscar-nomared films. Though this weekend's new films will not be Oscar nominees, they certainly have some product placement.
One product — maybe the best fake brand to hit the big screen in recent memory — raises the question if the studio that produced the Facebook tell-all The Social Network has been blacklisted by Facebook.
Plus, a new quiz. See you after the jump.Continue reading...
Posted by Abe Sauer on January 31, 2011 11:30 AM
In honor of last week's new film, The Mechanic, we had challenged you, brandchannel's product placement-savvy readers, with an an all-Jason Statham Product Replacement Quiz. The answers, with a few observations about Statham's brand promise, after the jump.Continue reading...
Posted by Abe Sauer on January 28, 2011 06:00 PM
We've written about the classic cars in the the upcoming film Drive Angry 3D (and how featuring the classic models supports marketing of the current models). Now, a new clip gives us even more of the Chevy Chavelle (above).
But before we get to Nic Cage destroying some Chevys, Jason Statham is poised to wreck a few of his own in this weekend's The Mechanic. They're going to need one. That, plus an all-Statham Product Replacement Quiz, after the jump. Continue reading...
Posted by Abe Sauer on January 24, 2011 11:45 AM
A year after his hit film Valentine's Day, Ashton Kutcher has a number one film again. In his honor, over the weekend we ran a Product Replacement Quiz with a selection of product placements in four Kutcher films: Just Married, Killers, Valentine's Day and My Boss's Daughter.
The answers, below.Continue reading...
Posted by Abe Sauer on January 21, 2011 06:00 PM
That an Ashton Kutcher film would be loaded with brands should come as no surprise. It was approximately a year ago that the actor starred in Valentine's Day, a film in which we counted nearly 60 brand appearances.
This week we take a closer look at the product placement-packed No Strings Attached, which opens this weekend, as well as a special Ashton-themed Product Replacement Quiz. But first, a look at how Grey Goose won the product placement award of the week.Continue reading...