brand news
Posted by Dale Buss on March 12, 2013 09:09 AM

Alibaba names next CEO.
Denny's cancels franchise deal in China.
Google shows off sample apps for Project Glass a SXSW.
American Airlines and U.S. Airways prepare for merger bumps.
Apple and Samsung values soar.
Barney's New York rebrands Co-op stores as regular Barney's.
BlackBerry stock jumps on Lenovo takeover interest rumor.
BMW to build sub-brand for China.
Boeing sees investigators focus narrowly on batteries in Dreamliner probe.
China's Spring Airlines adds cars to in-flight sales offering.Continue reading...
More about: Brand News, Alibaba, American Airlines, Angry Birds, Apple, Barney's New York, BlackBerry, Boeing, Cadillac, Campbell Ewald, Cleveland Clinic, Daimler, Dell, Denny's, Dove, Dreamliner, Lupe Fiasco, GM, Google, Heineken, HMV, HSN, Carl Icahn, Kate Spade, Kate Spade New York, Kate Spade Saturday, KFC, Kia, Lenovo, LinkedIn, Louis Vuitton, Lowe's, Men+Care, Nissan, Nissan Leaf, Quiznos, Renault, Rovio, Samsung, Spring Airlines, Tecate, U.S. Airways, Univision, Yum!
brand news
Posted by Dale Buss on January 30, 2013 09:04 AM

RIM prepares for BlackBerry 10 global launch this morning.
UPS acquisition of TNT formally blocked by EU.
Boeing had concerns about batteries before Dreamliner failures.
Taco Bell and Volkswagen get heat over their Super Bowl ads as Kia unveils full Space Babies spot.
Toyota recalls 1M Corollas and Lexus sedans.
AT&T bites deeper into Vampire Diaries with social "rehash."
American Airlines signals serious merger intentions with United Airways.
Apple refused bigger damages from judge in Samsung case.
Bob Evans plans to sell Mimi's Cafe.Continue reading...
More about: Brand News, AT&T, American Airlines, Apple, BlackBerry, Bob Evans, Boeing, CNN, Chesapeake Energy, Chick-fil-A, Corolla, Chrysler, Dreamliner, Facebook, Jaguar, Lexus, Mimi's Cafe, Pinterest, Quiznos, Subway, Super Bowl, Taco Bell, Tate & Lyle, Tommy Hilfiger, Samsung, TNT, Toyota, United Airways, UPS, Vampire Diaries, Volkswagen, Weetos, YouTube
brand news
Posted by Dale Buss on October 17, 2012 09:09 AM

A123 Systems files for bankruptcy.
American Airlines adds meal reservations at O'Hare flights.
Avon is warned by FDA on marketing of anti-wrinkle products.
BP nears deal to sell Russian stake.
Bank of America earnings plunge over charges related to Merrill Lynch acquisition.
Cargill launches campaign for Truvia to benefit Bolivian children.
Coca-Cola braces for China slump.Continue reading...
More about: Brand News, A123 Systems, American Airlines, Lance Armstrong, Avon, BP, Bank of America, Cargill, Celtic Exploration, Coca-Cola, Einstein Noah, Exxon, FDA, Foxconn, History, IBM, Intel, Morton's, Motel 6, Nike, Ocean Spray, Quiznos, Starbucks, Truvia
brand news
Posted by Dale Buss on July 20, 2012 09:02 AM

Warner Bros. issues statement as The Dark Knight Rises opens somberly as Denver gunman kills 14 at screening, while movie opens strongly at box office.
Heineken offers $4.1 billion to buy out JV partner for Asia Pacific Breweries stake as Kirin's next move pondered.
Chick-fil-A homophobia shamed by actor Ed Helms.
Apple's original iPad prototype revealed as new iPad launch in China today fails to cause a fuss.
BlackBerry woes broken down to five mistakes by nymag.com.
Comcast prepares ultra high-speed broadband.Continue reading...
More about: Brand News, Amazon, American Airlines, BlackBerry, Burson-Marsteller, Chick-fil-A, Comcast, Dell, DirecTV, eBay, Express Scripts, Facebook, Google, Heineken, Ikea, Kirin, Lanvin, Malibu, McDonald's, Mercedes-Benz, Microsoft, Nokia, PayPal, Pernod-Ricard, Pinterest, Qantas, Quiznos, RIM, Starbucks, Target, United, Viacom, Vodafone, Volkswagen, Walgreens, Walmart, Warner Bros., Yahoo, YouTube, Yum! Brands, Marissa Mayer, Batman, The Dark Knight Rises, Ed Helms, China
brand news
Posted by Dale Buss on July 10, 2012 08:57 AM

Neiman Marcus and Target join brands for unusual Christmas collaboration: 50 limited-edition American designer items, plus $1M donation to the CFDA.
Starbucks rolls out low-cal Refreshers drinks.
Marks & Spencer fires clothing head following worst sales in three years.
American Airlines and U.S. Airways keep dancing around a merger.
Apple removes green electronics certification from products.
Chase launches Chase Liquid reloadable card.
Coca-Cola takes stake in Mexican juice company Jugos del Valle.
Conde Nast confirms London location of namesake fashion college.
DirecTV could drop 26 Viacom channels in dispute.
Dodge places major ad push behind new Dart.Continue reading...
More about: Brand News, American Airlines, Apple, Bing, BlackBerry, CFDA, Chase, Coca-Cola, Conde Nast, DirecTV, Dodge, Edmunds.com, Google, Facebook, Fortune, Galaxy, Intel, iPad, Jugos del Valle, Kickstarter, Lay's, Marks & Spencer, MasterCard, Microsoft, MLB, Neiman Marcus, Nestle, Nielsen, Nike, Nokia, PepsiCo, Pinterest, Quiznos, RIM, Safari, Samsung, Shell, Sprite, Staples, Starbucks, StumbleUpon, Taco Bell, Target, Twitter, U.S. Airways, Viacom, Walgreens, Windows 8
brand news
Posted by Dale Buss on May 11, 2012 09:01 AM

Amazon plans to lend Harry Potter e-books.
Apple will help upgrade Foxconn factories in China.
AT&T sees regulatory logjam delay deals in wireless.
Betsey Johnson confirms plans to liquidate.
CBS sues ABC alleging new reality series rips off Big Brother.
Chuck E. Cheese plans to test gluten-free products.
Coca-Cola finds its Hellenic unit hit by perfect political and economic storm.Continue reading...
More about: Brand News, ABC, Apple, Amazon, AT&T, Betsey Johnson, Big Brother, Bing, CBS, Cadbury, Chuck E. Cheese, Coca-Cola, Dish Network, Dunkin' Donuts, Facebook, Fox, Google, Harry Potter, JPMorgan, Microsoft, Nordstrom, P&G, Panasonic, Pepsi Max, Quiznos, Shazam, Britney Spears, T-Mobile, Tim Hortons, Time, Virgin, The X Factor
brand news
Posted by Dale Buss on May 9, 2012 08:59 AM

Apple wins legal round in U.S. over iPad trade name in China.
Birds Eye commits to "GenVeg" effort to get kids to eat vegetables.
Chase pitches pre-paid debit cards.
Coca-Cola and PepsiCo carry calorie fight into New York subways.
Delta pulls ads from Comedy Central's The Daily Show.
Disney gets earnings boost from cable.
Dole considers breakup.
Domino's gluten-free crust challenged.
Facebook IPO bandwagon moves to Boston, ditches video.
Ford struggles with Thai suppliers after last fall's floods.Continue reading...
More about: Brand News, Apple, The Avengers, Birds Eye, Chase, Comedy Central, Coca-Cola, The Daily Show, Debit Cards, Delta, Disney, Dole Food, Domino's, Facebook, Ford, Fossil, GlaxoSmithKline, GSK, Green Mountain, Human Genome Sciences, IMAX, Jaguar, McDonald's, Myspace, IPO, IPad, NBC, PepsiCo, Porsche, Quiznos, Sainsbury's, Starbucks, T-Mobile, Toyota, Village People, Wendy's, Yahoo, Zynga, Madonna, Occupy London
social marketing
Posted by Sheila Shayon on March 27, 2012 11:18 AM

What do you get when the second largest quick-service sandwich chain in the U.S. goes Plink? The opportunity for customers at 3,500 Arby’s restaurants to earn 10 Facebook Credits for every $5 spent.
Plink, the online-to-offline social media-based loyalty program already counts Taco Bell, Outback Steakhouse, 7-Eleven, Red Robin, Quiznos, and Dunkin’ Donuts as affiliates. Now you can add the Atlanta-based Arby’s Restaurant Group, purveyor of the classic Roast Beef and Beef ‘n Cheddar sandwiches, Curly Fries and Jamocha Shakes, to the Plink roster.
“Facebook Credits is the missing ingredient that’s been needed to connect social media to offline sales,” stated Peter Vogel, co-founder of Plink, in January. “Now with the ‘glue’ of Facebook Credits our national restaurant and offline retailer partners have a way to tap into the nearly 800 million users on Facebook, motivate them to become loyal customers, and reward them.”Continue reading...
More about: Arby's, Plink, Facebook, Facebook Credits, Loyalty, Social Marketing, QSR, Taco Bell, Outback Steakhouse, 7-Eleven, Red Robin, Quiznos, Dunkin’ Donuts