Posted by Sheila Shayon on May 31, 2012 10:08 AM
Looking for shopper insights? How about paying consumers for insights to share as they shop? That's the thinking of a startup called Quri, which is paying folks to take pics with their smartphones and gather small amounts of data as they hit the supermarket, drug store or other retail outlet.
Participation in the EasyShift network, as Quri calls their shopping mavens, is open to all and once a user signs-up, they immediately see assignments, a.k.a. literally working "Shifts,"in their neighborhood. The idea takes the notion of "mystery shoppers" to a whole new level, as the Quri mobile app makes it easy for shoppers to (for example) snap photos of shelf displays, measure stock levels, promotion presence and competitive positions within hours.Continue reading...