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E-Cigarettes' Airtime May Be Short-Lived if US Feds Decide to Regulate

Posted by Mark J. Miller on September 4, 2013 02:38 PM

It’s been more than 40 years since Big Tobacco aired a commercial on television, but they're back with their billions to convince consumers to try a confounding new product: e-cigarettes. 

But the industry's answer to public smoking bans may not have that long to sell themselves on televison. USA Today reports that the US government is making moves towards regulating the devices, which are purported to be a better alternative to regular cigarettes. 

The battery-powered devices made to resemble real cigarettes use nicotine but don’t create smoke or ashes that can be offensive to others. The devices are predicted to bring in $1.7 billion in revenue this year and at least $10 billion by the end of 2017.Continue reading...

brand news

In the News: Facebook, Samsung, Google

Posted by Dale Buss on June 7, 2013 09:17 AM

In the News

Facebook drops "sponsored stories" as it pares down ad formats.

Samsung is hit by concerns that Galaxy S4 isn't selling well.

Google under fire for allowing ads selling illegal drugs, judge says. 

Airbus builds sales momentum for new A350.

Chevron and golf's US Open seek new young scientists.

Constellation takes its crown by gaining rights to Corona beer.

Hallmark nabs the rights to Duck Dynasty brand for greeting cards. 

Huawei dismisses security concerns.

Microsoft unveils trade-in rights for games on Xbox One.

Panera faces new test for pay-as-you-can.

R.J. Reynolds returns to TV advertising to promte new e-cigarette.Continue reading...

health matters

Tobacco Companies Take Another Hit From Obama

Posted by Mark J. Miller on April 4, 2012 12:01 PM

America's Food and Drug Administration and city governments are not making life easy for tobacco makers these days. As cities across the U.S. have kicked smokers out into the streets outside of bars and restaurants, the FDA has attempted to make the sale of tobacco products increasingly more expensive and more difficult.

The most recent effort by the FDA is to require tobacco companies to report “the amount of unsafe chemicals in their products and prove their so-called lower-risk alternatives to smoking such as snuff are actually safer,” according to Bloomberg Businessweek.

Back in 2009, the FDA was given the ability to regulate all tobacco products so it is finally moving forward, offering “preliminary guidelines for the industry that it says can educate consumers on exactly what is in cigarettes, such as ammonia and formaldehyde, and police claims that certain tobacco products may be safer than others,” the magazine reports.

“We are forging new territory to ensure that tobacco companies provide accurate information and do not mislead American consumers,” FDA Commissioner Margaret Hamburg said in a statement on the FDA blog. “We are committed to stopping such practices that may cause people to start or continue using tobacco products that could lead to preventable disease and death.”Continue reading...

brands under fire

Can Cigarette Brands Use Green Marketing?

Posted by Mark J. Miller on July 28, 2011 10:00 AM

Forget the FDA's graphic cigarette packaging planned to scare American smokers. R.J. Reynolds wants smokers to think more positively... about the environment.

Santa Fe Natural Tobacco Co., a subsidiary of the U.S. tobacco giant, has been buying magazine ad space in magazines such as Esquire, Elle, Wired, and Marie Claire to advertise its "earth-friendly," "additive-free," organically-grown Natural American Spirit cigarettes.

Eco-friendly cigarettes? The process to make them is plenty green – wind-powered, few chemicals used, recycled packaging materials, a salesforce equipped with hybrid cars — but the smokes themselves are just as likely to cause lung cancer as the nonorganic ones, USA Today reports.

"It's an egregious ad. It's trying to greenwash a deadly and addictive product," says Vince Willmore of the Campaign for Tobacco-Free Kids, to USA Today.Continue reading...

health matters

FDA’s Graphic New Cigarette Warnings

Posted by Sheila Shayon on June 21, 2011 11:00 AM

It’s somehow fitting that today, the official first day of summer in the northern hemisphere, America's Food and Drug Administration is releasing the strongest warnings against cigarette use in 25 years. Tobacco usage causes about 443,000 deaths in the US annually, according to the FDA.

Nine new cigarette package warning labels illustrate the effects of tobacco — in very graphic detail — including rotting and diseased teeth and gums; a man with a tracheotomy smoking; the corpse of a smoker; diseased lungs; and a mother holding her baby with smoke swirling around them.Continue reading...

no kidding around

Holy Smoke! New Study Says Kids Smoke Because of Ads

Posted by Barry Silverstein on January 18, 2011 02:00 PM

A report appearing in the February issue of Pediatrics magazine confirms what those in the advertising business already know — tobacco advertising can be highly influential on young people.

The survey of German public school students showed that 46% of young people who saw the most ads for cigarettes were more likely to try smoking than those who saw no tobacco ads. The study was conducted with children age 10 to 17 years old.

To those in the tobacco business, the new study is cause for anything but celebration.Continue reading...

brand news

Brands to Watch: ESPN, Hermes, Snooki and more

Posted by Shirley Brady on January 6, 2011 06:30 PM

Brands to Watch

Altria, R.J. Reynolds and Lorillard face tougher tobacco marketing rules in US.

Apple launches app store for Mac software.

Bank of America categorizes clients, adds fees.

Boeing loses major 747 order due to delays.

BP spill inquiry to report that disaster "likely" to recur; and hears that microbes may have mitigated methane damage in the Gulf.

CNN books Oprah as first guest for Piers Morgan's post-Larry King debut on Jan. 17; Madonna still banned as "boring."Continue reading...

brand news

Brands to Watch: Boeing, Foursquare, GM and more

Posted by Caroline Smith on December 20, 2010 05:00 PM

Brands to Watch

Adobe creative suite spurs rebound.

Apple's iPhone 4 discounted in Wal-Mart holiday special, following Radio Shack deal.

AT&T spends nearly $2 billion to acquire wireless spectrum from Qualcomm.

Boeing to build 3-satellite system for government of Mexico.

Cadillac taps Laurence Fishburne as its new voice.

Coca-Cola awards $4 million to support active lifestyles, education and environmental programs in North America.

Continental Airlines and Spanair to start codeshare flights.Continue reading...

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