Posted by Dale Buss on April 15, 2013 05:33 PM
Even before it's clear whether Ford Focus or Toyota Corolla actually wears the crown of the world's best-selling car, Ford is wasting no time in pivoting into its new "And Not Or" advertising campaign in the US, while Toyota is gamely trying to get ahead of a huge recall of airbags in its vehicles, which also have affected four other brands—but not Ford.
In fact, Focus is the—er, focus—of one of the first three TV ads in Ford's new marketing campaign, which begin airing April 16 on various programs on the big three broadcast networks and were first shared exclusively with brandchannel.
In the Focus spot, consumers are shown what it would be like to have to choose "sweet or sour" chicken and reminded to be grateful that it's sweet and sour—and that Focus doesn't make them choose between good fuel economy and the convenience of voice-activated Sync infotainment. Likewise, consumers are spared from having to stay at "bed or breakfast" spots, just as the Ford Escape allows them both fuel economy and the convenience of a foot-activated rear liftgate; and Ford Explorer provides great mileage as well as seven-passenger seating, similar to a wet and wild tourist attraction.Continue reading...
Posted by Dale Buss on April 13, 2012 04:05 PM
It's tough going these days for electrified vehicles -- despite rising gas prices. The Chevrolet Volt has had its unique struggles; Nissan Leaf is being "re-contented" to boost the appeal of aspects of the car other than electrification; and a new study by R.L. Polk says that hybrid buyers simply aren't warming up to the technology: hybrid repurchase rates now are flat with three years ago.
But piercing the gloom around hybrids and EVs is one nameplate and one brand: Prius.
Toyota stole a march on hybridization over a decade ago with the original Prius, and finally last year began extending the brand family with vehicles larger (Prius v) and smaller (Prius c) than the original. Those moves -- plus the restoration of "normal" Prius production nowadays compared with the supply constraints of last year -- have greatly enhanced Prius's reign as king of American hybrids. Continue reading...