brand vs. brand

Motorola Promotes Droid Razr With TV Campaign on iPhone 5 Day

Posted by Brandchannel Staff on September 12, 2012 09:44 PM

Google's DROID RAZR M full-screen phone made its full-on debut with a new TV commercial airing tonight in the US. It's available starting Thursday (September 13th) at Verizon Wireless stores and online for $99.99 after a $50 mail-in rebate with a new two-year customer agreement. No coincidence in being promoted on iPhone 5 Day, the new commercial debuted during The X Factor season debut on FOX. Motorola describes the 4G device as:

DROID RAZR M is the unbelievably compact smartphone that puts the world in the palm of your hand with an edge-to-edge 4.3-inch Super AMOLED™ Advanced display. You’ll be amazed with DROID RAZR M’s design, which is significantly shorter and narrower than the original DROID RAZR, yet includes the same size display, making it the most compact 4.3-inch 4G LTE smartphone. DROID RAZR M also features powerful Web browsing capabilities by combining Verizon Wireless’ 4G LTE network with the speeds of Chrome™ for Android™ mobile browser for an unrivaled mobile Web experience. All that speed and power combined with a long-lasting battery that gives you 20 hours of performance so you can get through your day.

Another new commercial touts the DROID RAZR MAXX HD: "With an HD edge-to-edge screen, 4G LTE and 32 hours of battery life, the DROID RAZR MAXX HD by MOTOROLA is the longest lasting smartphone available." More details in Motorola's press release, and Motorola's DROID RAZR Family promo below:Continue reading...

brand news

In the News: Amazon, Ford, Samsung and more

Posted by Shirley Brady on September 6, 2012 08:34 AM

In the News

Amazon teases new Kindle Fire devices during NFL kick-off while Kobo unveils new range of "e-readers for everyone."

Albertsons scales back retail operation with store closures.

Andy Roddick retires after U.S. Open loss, as Roger Federer is knocked out and loses world #1 title.

Ben & Jerry's sues over x-rated Ben & Cherry's.

Bentley moves US management team to VW HQ.

Bill Clinton helps seal Barack Obama nomination at DNC convention.

Billabong attracts $700 million bid from Bain Capital.

BP unveils new technology to boost oil production.Continue reading...

week in review

Top 10 Stories of the Week: From Facebook Stalking to PlayStation Vita

Posted by Michael Waltzer on October 21, 2011 04:29 PM

Our most-read blog posts of the week include Air France's new logo, Motorola's new RAZR, Sony's new PSP, and more:

#1 Take This Lollipop Spooks Facebook Users

#2 Toby Keith Late to the Party with Solo Red Cup Anthem

#3 Air France Logo Gets Makeover

#4 Steve Jobs and the Evolution of the Apple Logo: "Don't Make it Cute"

#5 Netflix Quashes Qwikster and Gets On With It

#6 Ikea App Uses Facebook Profiles to Design Dream Bedrooms

#7 Footloose Product Placement Stays Loyal to Original, Almost

#8 Hyundai Taking Lead in Automotive Brand Loyalty

#9 Motorola, Aiming for Cutting Edge, Revives RAZR Brand

#10 Sony Sets PS Vita Release, But Are Gamers Game?

brand revival

Motorola, Aiming for Cutting Edge, Revives RAZR Brand

Posted by Shirley Brady on October 18, 2011 01:34 PM

Motorola Mobility today unveiled its biggest news since being sold to Google in August — the return of the RAZR, which launched in 2004 and became (as CNN notes) "the best-selling cell phone brand of all time — until the iPhone came along" in 2007.

Unveiled at a press event with Verizon Wireless, the $299 (with a two-year contract) Droid RAZR smartphone will be offered exclusively by Verizon starting in early November.Continue reading...

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