Posted by Abe Sauer on April 11, 2013 11:04 AM
Behind Robert Downey Jr. were three product logos during a recent junket to Beijing to promote Iron Man 3. One was Audi, one was FAW-Volkswagen and the other was TCL.
Iron Man 3 re-upped its deal with Audi, a deal we said complicates the product placement continuity across Marvel's Avengers property. One other Iron Man 3 partnership that could also cause future continuity issues is the film's big tie-in with China's tech brand TCL.
But this is not TCL's first dance with a US blockbuster. Once again, the brand is hoping to use its position as a Hollywood sidekick to springboard its way into foreign living rooms. It appears to be working and TCL might soon be one of those select few Chinese brands that have cracked foreign markets, even if those foreign markets don't know TCL is Chinese.Continue reading...
Posted by Sheila Shayon on April 17, 2012 05:00 PM
IKEA today previewed its seventh annual Ikea PS collection, showing at the Salone Internazionale del Mobile (Milan Furniture Fair) and arriving in European stores in August. But the bigger buzz was its move into home electronics, with the new Uppleva (Swedish for "uplifting") hybrid HDT/home entertainment center.
Integrating RCA's HDTV system into a flat-pack entertainment unit, the TV-embedded furniture "comes in three designs and will be sold first in Sweden, France, Poland, Germany and Italy in June, with a few more markets due to launch in the second half of the year," according to the Associated Press. "By the first half of next year, it will be available worldwide, with the cheapest costing about 6,500 Swedish kronor ($955)."Continue reading...