retail

Restoration Hardware Sees Focus on Elevating Brand Experience Pay Off

Posted by Mark J. Miller on December 15, 2014 04:57 PM

Just over two years ago, upscale home furnishings retailer Restoration Hardware rebranded its stores to RH as part of presenting a fresh face while going public. The goal of the rebrand, as we quoted then-CEO Carlos Alberini at that time: "RH enhances our identity and moves us beyond our hardware store beginnings. It enables us to leverage our core capabilities of innovation, curation and integration of new ideas and businesses."

That strategic shift appears to be paying off. Last week, the high-end retailer announced that its third-quarter sales rose 22 percent over the year-ago figures, rising to $484.7 million compared with last year’s $482 million. As a result, it's on track to bring $1.87 billion by the end of this year.

While that gave the company’s stock a boost, CEO Gary Friedman doesn't want investors to focus on the numbers. Instead, he wants them to put down their spreadsheets, get on a plane, and head to either Atlanta or Los Angeles.Continue reading...

retail

Restoration Hardware Ditching 17 Letters in RH Rebranding

Posted by Mark J. Miller on September 19, 2012 10:17 AM

Get ready to be nostalgic for Restoration Hardware. The retailer that once scarily commodified the products of an entire generation’s youth as it grew through the ’80s and ’90s is reinventing itself to forget about the nostalgia and pay more attention to high-end furniture, the Associated Press reports.

The rebrand will include simplifying the name of the place to RH. "RH enhances our identity and moves us beyond our hardware store beginnings," CEO Carlos Alberini said in a statement. "It enables us to leverage our core capabilities of innovation, curation and integration of new ideas and businesses."

This is the next step for a chain that has been changing since Stephen Gordon launched it in 1980 and severed ties in 2005, through to when Sears acquired a stake in 2007 and the company was sold back in 2008 to a private-equity firm.Continue reading...

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