fashion week

New York Fashion Week Kicks Off With Obama Collection

Posted by Sheila Shayon on February 8, 2012 11:19 AM

President Obama has returned to e-commerce and haute couture with Runway to Win, a collaborative campaign merchandise fundraiser pegged to the kickoff of New York Fashion Week. As fashionistas rev up for the Fall 2012 collections, designers and Dem supporters have been rallying to raise money, chicly, for the president's re-election campaign.

The collection features patriotic clothing and accessories, moderately priced from $45 to $95, from top designers including Tory Burch, Rachel Roy, Derek Lam, Beyoncé and Tina Knowles, Marcus Wainwright and David Neville, Proenza Schouler's Jack McCollough and Lazaro Hernandez, Diane von Furstenberg, Narciso Rodriguez, Vera Wang, Thakoon, Jason Wu, Grace Tsao-Wu and Laura Kofoid of Laudi Vindi, Marc Jacobs and Tracy Reese.Continue reading...

brand news

In the News: BofA, Glenn Beck, Porsche & more

Posted by Shirley Brady on September 9, 2011 09:00 AM

In the News

Green Bay Packers defend title to win NFL kickoff game, while Bud Light kicks in as NFL sponsor, and Coors Light debuts new campaign.

President Obama presents $447 billion jobs stimulus plan to tough audience.

American Apparel search for plus-size models backfires.

Aquascutum among brands finding new life in China.

Bank of America could shed up to 40,000 jobs.

Facebook complaints can't get an employee fired, judge rules while site adds five languages.

John Galliano  found guilty in anti-racism case.

Glenn Beck launches web TV network.

Google details electricity usage.Continue reading...

brand aspiration

Barbie Aims to Inspire Girls

Posted by Shirley Brady on October 27, 2010 04:00 PM

Mattel has expanded its Barbie: I Can Be... campaign with new commercials (there's also a longer version and a making of video). The goal isn't just to sell its I Can Be line of career-minded Barbie dolls, but to inspire girls with real-life mentors such as 21-year-old professional surfer Stephanie Gilmore and kid rock star Marisa, a drummer who plays in a band with her brother.

Earlier this year, Mattel ran a mentoring program, pairing successful role models — such as Marie Wilson of the White House Project, engineer Yoky Matsuoka and fashion designer Rachel Roy — with young Barbie fans who entered a competition.

Barbie and her fans are still about frivolity and fun, however — check out designer Jonathan Adler's real-life Malibu Dream House after the jump. It's worth watching just for the contributions by Project Runway's Chris March.Continue reading...

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