brand news

In the News: Amazon, Facebook, P&G and more

Posted by Dale Buss on February 1, 2012 09:02 AM

In the News

Amazon sees its big spending hurting its profits as Barnes & Noble escalates rift by blocking titles.

Chrysler kicks off monthly auto-sales reports with huge January and posts first annual profit since emerging from bankruptcy.

Darden is sued by restaurant workers' group.

Denny's targets fast-growing Hispanic clientele.

Deutsche Borse and NYSE can't merge, European Commission rules.

Disney takes controlling interest in large media conglomerate in India.

Exxon plans to push on with gas exploration through expected lower prices.

Facebook picks Morgan Stanley to lead IPOContinue reading...

brand ambassadors

L'Oreal Wrinkles Nose at Claims It's Dropping Aishwarya Rai

Posted by Shirley Brady on January 10, 2011 09:30 AM

What a kerfuffle a year-end promo can make. L'Oreal's recent new year promo, above, sparked rumors that it was replacing global brand ambassador Aishwarya Rai, the Bollywood actress and former Miss World, with younger Indian actress/model Freida Pinto, who rose to fame in the Oscar-winning Slumdog Millionaire.

Perish the thought, per this statement by the cosmetics giant: 

"We are shocked and surprised to read in some sections of the media/press about Ms. Aishwarya Rai Bachchan being replaced as the face of L'Oreal Paris... Ms. Aishwarya Rai Bachchan continues to be our valued spokesperson, as she has since 2000. While she remains an integral part of the L'Oreal Paris world wide Dream Team, she was unfortunately unavailable for our New Year commercial shoot due to prior commitments. She is one of the most iconic women of our times and is certainly the face of L'Oreal Paris internationally and in India for a range of products which include campaigns for Total Repair 5, Excellence Crème, Color Riche, Hydrafresh."

Other current L'Oreal celebrity endorsers include Beyonce, Diane Kruger, Jane Fonda, Rachel Weisz, Gerard Butler, Eva Longoria and Jennifer Lopez.

brand news

In the News: GM, Nike, Red Bull

Posted by Dale Buss on October 13, 2010 09:00 AM

In the News

Apple patents "anti-sexting" technology.

EA taps Venus Williams as a brand ambassador.

GM admits that its new extended-range hybrid Volt isn’t always all-electrically driven.

Hasbro and Discovery debut the new Hub children’s TV network.

Honeywell takes the lead among U.S. corporations in political giving.

Intel sees signs of growing PC demand, and tries brand anonymity in some new products, for a change.

Jamba Juice announces major refranchising.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia