Posted by Mark J. Miller on May 20, 2013 03:37 PM
After only a month, Jennifer Warren, the chief marketing officer for RadioShack, has given the 92-year-old company's image quite an overhaul. With hopes to become more relevant to younger consumers, the brand is pulling out every trick to try and woo a generation of digitally-savvy consumers into its aging stores.
Earlier this month, the electronics retailer released a new commercial advertising Beats by Dre's Pill speaker, a spot that's riddled with half-dressed women moving in suggestive ways. The spot features a soundtrack by Robin Thicke, which is available for download with the purchase of a Beats product. With over 1.8 million views, it's the retailer's best effort to attract attention to the host of other electronic brands it carries, especially hip ones like Beats by Dre, as it continues to battle its long-time reputation as a wires and batteries-type shop.Continue reading...
Posted by Mark J. Miller on January 4, 2013 04:49 PM
As America’s economy climbs back from some brutal years, plenty of folks are still looking for work. No matter how desperate they are, though, there are a few companies that they might want to avoid.
One of them is satellite TV provider Dish Network. It already has 26,000 employees, but the word is that not too many of them are happy. Last August, 24/7 Wall Street named it the Worst Company to Work for in America. Now that’s an accolade to put on your LinkedIn profile.
What makes it so bad? “Long hours, lack of paid holidays, and way too much mandatory overtime,” Bloomberg Businessweek reports. And it’s all because of one man: the 59-year-old legendary founder and chairman of Dish, Charlie Ergen, who maintains 53.2 percent of the company’s shares and 90.4 percent of the voting rights.
Ergen has never met a penny he didn't pinch. And while that sometimes means making shrewd business decisions, it also means making such choices as installing fingerprint scanners at the doors to company headquarters that are rigged to send emails directly to HR if an employee is late. The company only put in the scanners after Ergen noticed that the key/badge system was being circumvented by employees badging in for coworkers.
And the renowned cable-hater certainly has an eye for such detail.Continue reading...
in the spotlight
Posted by Mark J. Miller on October 22, 2012 10:01 AM
It took years of work and sacrifice to win seven straight Tours de France, but it only took a minute for all seven to be taken off the record of the now-disgraced Lance Armstrong.
The announcement finally came Monday morning that cycling’s governing body, the International Cycling Union (which couldn't catch Armstrong red-handed through 218 tests) was erasing the famed rider’s slate since there was plenty of evidence that Armstrong himself hadn’t exactly been clean during his cycling days, and was banning him for life from competing in the sport.
The man who made the Nike anti-doping commercial above has denied it vehemently, of course, but his fellow riders have one by one decided to talk about what they saw him do and how they were, well, Strongarmed into cooperating, as the New York Times reported in a damning recap of their testimony.In the wake of the ICU decision, one of Armstrong's last remaining sponsors — Oakley — announced it's severing ties with the cyclist.Continue reading...
brands under fire
Posted by Mark J. Miller on October 17, 2012 10:29 AM
A week after the United States Anti-Doping Agency let loose a thousand pages of painful details about how Lance Armstrong and pretty much every other top American bicycle pro of the last decade doped, Nike has finally released its own news on the matter.
Following a protest at its Beaverton, Ore., HQ yesterday, Nike this morning confirmed it's dropping the athlete with two terse paragraphs, serving up a serious financial blow to Armstrong even though still continuing to support the Livestrong philanthropic brand he founded. The sports giant just released a limited-edition collection to celebrate the 15th anniversary of Livestrong, which promotes cancer awareness and healthy living, as part of a licensing deal that will continue.
Just as Joe Paterno's name was scrubbed from the Nike campus, Armstrong will also see his name removed from the fitness center on the Nike campus in Oregon, as CNN is reporting that Nike will remove his name from the building. In tandem with Nike's news, the disgraced cyclist also announced this morning that he was stepping down from his role as chairman of Livestrong.
The news prompted a mass exodus from Team Armstrong. On the heels of Nike's announcement, sponsor Anheuser-Busch announced it's dropping the cyclist when his deal as a Michelob Ultra brand ambassador ends on Dec. 31st. The Giro brand, which produced a custom $15,000 bike helmet for Armstong's 2010 Tour de France race and a branded line of helmets, also quit Team Armstrong, along with the Honey Stinger brand and, as the Wall Street Journal reports, RadioShack .
In all, Bloomberg estimates that Armstrong stands to lose $30 million as his sponsors flee.Continue reading...
Posted by Dale Buss on September 26, 2012 09:06 AM
Coca-Cola announces Global Fund donation at Clinton Global Initiative meeting, teams up with Segway creator on clean water project and launches corporate blog.
GE's Jeff Immelt joins the few brave CEOs on Twitter.
IBM targets Amazon in the cloud.
AirAsia creates child-free quiet zones on flights.
Arby's sees gains under new owners.
Barnes & Noble plans to launch Nook video service.
Chase Bank tops customer-satisfaction study.Continue reading...
Posted by Dale Buss on July 26, 2012 09:02 AM
KFC degrees now an educational option in the UK.
NBC Universal says Olympics ad sales reach $1 billion.
Roku raises $45M from News Corp. and others.
Alcatel-Lucent to slash jobs after loss.
Amazon and Apple heat up their war on multiple fronts.
Boeing improves forecast.Continue reading...
follow the money
Posted by Sheila Shayon on May 26, 2011 04:00 PM
Last week, Google launched a new service, Google Advisor, to help consumers make money decisions and compare financial products: credit cards, CDs, checking, and savings accounts.
Today, the search giant unveiled its own financial product, Google Wallet, at a press conference in New York, with partners Citi, MasterCard, First Data and Sprint, sharing the stage.
Can Google Banking be far behind?Continue reading...
brands under fire
Posted by Barry Silverstein on January 26, 2011 11:30 AM
While there's something to be said for brand names that stand the test of time, one that seems to hark back to the golden days of radio is RadioShack. The company got its start in the early 1920s as a supply house for radio and electronics hobbyists.
Over the years, RadioShack remained a source for hobbyists and, later, for consumers who needed batteries, cables, and esoteric electronic components they couldn't find anywhere else. Then technology changed. Boy did it change.
But the name RadioShack hasn't changed. And that may be the biggest problem of all for this retail brand, which just saw its CEO step down and fighting for its life.Continue reading...