brand news

Brand News: Nickelodeon, RadioShack, Samsung and More

Posted by Dale Buss on February 26, 2015 09:18 AM


RadioShack gets approval to auction off about 2,000 stores, while GameStop eyes some of them.

Nickelodeon introduces Noggin mobile video service for kids.

Samsung freezes salaries for 2015 as Galaxy S6 teased online.

YouTube still doesn't make a profit for Google, despite $4 billion in revenue.

FCC to vote Thursday on net neutrality.Continue reading...

brand news

Brand News: Aflac, Coke, RadioShack and More

Posted by Dale Buss on February 6, 2015 09:30 AM


Aflac gets ready to introduce One Day Pay campaign at the Grammy Awards.

Coca-Cola suspends automated #MakeItHappy Twitter responses after being trolled—illustrating Twitter CEO Costolo's mea culpa—and sees three more brands break $1 billion mark.

NBC sees Brian Williams' bungled apology hang over network.

RadioShack files for bankruptcy and will liquidate after putting itself at the mercy of lenders, but the brand will live on in new deal with Sprint, which takes $1.9 billion write-down in value of its own brand name.

Siemens cuts 7,800 jobs worldwide.Continue reading...

brand news

Brand News: Anthem, Beats, Pfizer and More

Posted by Dale Buss on February 5, 2015 09:45 AM


Anthem discloses what was likely the biggest US healthcare data breach.

Apple reportedly plans to fold Beats Music into iTunes, while also in talks about launching a web-based TV service.

McDonald's won Super Bowl ad derby on purchase consideration.

Pfizer buys Hospira for $16 billion.

RadioShack plans to file for bankruptcy today.Continue reading...

brand news

Brand News: Staples, Amazon, Alibaba and More

Posted by Dale Buss on February 4, 2015 09:45 AM


Staples buys Office Depot for $6 billion (pending regulatory approval) as Amazon opens first physical store at Purdue, gets knocked off #1 spot on Harris corporate reputation ranker (by Wegmans), launches Kindle app to convert paper books into digital and speculation continues about RadioShack interest.

Alibaba flies drones over Beijing as Amazon pleads for US tests and Yahoo includes small business unit in Alibaba spinoff. 

Apple sees first Apple Watch app for Tesla Model S, as speculation flies about electric-car ambitions and interest in street-mapping technology.

Pepsi will launch 100-day "Out of the Blue" campaign at the Grammy Awards.

Under Armour acquires fitness apps to launch "world's largest" digital health community.Continue reading...


RadioShack Teeters, Setting Stage for Amazon Battle With Staples and Office Depot

Posted by Mark J. Miller on February 3, 2015 04:45 PM

Amazon has long been a disruptor of the business world. First it was the books business and then, well, it was nearly everything else. The Seattle-based retail site has been dismantling brick-and-mortar retailers for years. Now it may be actually getting into the brick-and-mortar business itself.

That move has been rumored for some time but now Bloomberg reports that Amazon may buy some of the stores from RadioShack, now that that long-suffering business is said to be close to filing for bankruptcy.

The struggling brand's massive footprint of stores, while not all in ideal locations, would be a place to show off Amazon hardware such as its Fire smartphone and be a drop-off and pickup spot for folks who order from—who may be notified by app when ready.Continue reading...

brand news

Brand News: Amazon, RadioShack, Staples, Netflix and More

Posted by Dale Buss on February 3, 2015 09:26 AM


Amazon reportedly negotiating to buy select RadioShack store locations (while Sprint may take over other RadioShack locations in co-branding deal) as Staples and Office Depot are also reported to be in advanced talks to merge.

Netflix prices $1.5 billion in debt to fund original content and programming.

Google is developing its own ride-sharing competitor to Uber, Bloomberg reports, as Uber moves to open research center for self-driving cars.

NBC saw Super Bowl shatter viewing record as online streaming also proved popular and Big Game ad sales soared

Apple localizes its advertising for Chinese New Year.Continue reading...

brand news

Brand News: Super Bowl Buzz, Old Spice Brings Back Terry Crews & more

Posted by Dale Buss on January 23, 2015 09:18 AM


Super Bowl advertising buildup continues, as BuzzFeed makes local Super Bowl buy for new ad, Carl's Jr. aims for raciest Super Bowl spot ever (above), Mtn Dew plans to offer pregame Snapchat storyNissan plays to fatherhood theme, Skittles releases its second teaserVictoria's Secret floods social media with teasers for Super Bowl ad. (Click here for the latest ads and sneak peeks.)

adidas sells Rockport shoe brand to new company that includes competitor New Balance and has high hopes for new Ultra Boost shoe.

Starbucks names a techie COO and reports earnings as brand expands mobile ordering in US.

McDonald's reports disappointing financial results as chain also faces controversy over responsibility for alleged discriminatory franchisee actions.

Old Spice re-teams with Terry Crews:Continue reading...

brand news

Brand News: NBA/MLK, Google Glass, Super Bowl and more

Posted by Dale Buss on January 16, 2015 09:12 AM


Google stops selling Glass in bid to launch more consumer-friendly version.

Sony joins Target in closing Canadian stores as Wet Seal files for bankruptcy.

Apple, Google, Intel, and Adobe settle US suit over employee poaching for $415 million.

RadioShack is said to be in talks to sell stores to Sprint.

NBA MLK Day promo celebrates the league's African American "barrier breakers."Continue reading...

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