brand news

Brand News: RadioShack's Weird Al Holiday, M&S, McRib and more

Posted by Dale Buss on November 7, 2014 09:18 AM

TOP STORIES

RadioShack drafts Weird Al Yankovic for holiday "Toyland" ad campaign.

Ford swaps exec titles as Jim Farley named EVP and president of Europe, Middle East and Africa and Stephen Odell becomes EVP of global marketing.

Home Depot discloses that 53 million e-mail addresses also were taken in data breach.

McDonald's is bringing back McRib to 75 percent of U.S. stores.

Marks & Spencer launches philanthropic "Follow the Fairies" holiday campaign.Continue reading...

brand news

Brand News: Apple's Cook Comes Out, Microsoft Band and more

Posted by Dale Buss on October 30, 2014 09:12 AM

TOP STORIES

Apple CEO Tim Cook says he's "proud to be gay" in Bloomberg Businessweek public coming out essay following LGBT rights speech (above) as his company looks to sell iPhone in Iran while CurrentC, rival mobile-payment system to Apple Pay, is hacked.

Microsoft unveils Microsoft Band fitness wearable as it finishes round of previously announced layoffs.

Burger King clears antitrust hurdle with Tim Hortons deal.

Kohl's launches badly needed makeover and details Thanksgiving opening plan.

SodaStream shifts toward carbonated water and plans to close controversial West Bank factory.Continue reading...

mobile commerce

Apple Pay Launches Without Starbucks and Walmart

Posted by Sheila Shayon on October 20, 2014 11:17 AM

As CEO Tim Cook said last week, "We believe Apple Pay is going to be huge” and will "transform mobile payments.”  And the big day is here.

Apple Pay debuted Monday to more than 10 million iPhone 6 and 6 Plus owners. Apple has lined up over 220,000 retailers including Staples, RadioShackMcDonald's, Macy's, Chevron gas stations, Walgreens and Panera Bread that will accept payment, and Visa, MasterCard and American Express plus more than 500 banks including Bank of America and Citi are on board. 

While Google's Wallet met with resistance and was blocked by wireless carriers, Apple took some of the best features of Google’s model and simplified it by seamlessly integrating hardware and software.Continue reading...

brand news

In the News: JPMorgan, Disney, Diet Coke and more

Posted by Dale Buss on October 3, 2014 09:31 AM

TOP STORIES

Disney retains Bob Iger as CEO for two more years and expands "Star Wars" galaxy.

Facebook tightens oversight, wins EU approval for WhatsApp purchase and reportedly eyes healthcare.

JPMorgan discloses massive data breach.

Kellogg and United Biscuits will meet over possible merger.

Coca-Cola releases second TV spot in Diet Coke "Get a Taste" campaign. Up next: Taylor Swift.

MORE BRAND NEWS

Daimler and Renault-Nissan extend manufacturing alliance as Daimler will see a UAW organizing drive in Alabama.

Denny's launches animated "Grand Slams" video series.

Exxon Mobil delays drilling in Africa due to Ebola threat.

Fiat counts on Italian styling to boost new 500X crossover.Continue reading...

brand news

In the News: Apple, Alibaba, Climate Change and more

Posted by Dale Buss on September 22, 2014 09:14 AM

TOP STORIES

Apple sets new record with 10 million iPhone 6 sales its first weekend, dispatching Tim Cook to Palo Alto and Angela Ahrendts to Sydney to meet fans, while pre-scheduled Joan Rivers endorsement backfires on social media. The music industry, meanwhile, is watching Apple's Beats acquisition closely amid rumors it may fold the service.

Alibaba's next step, following world's largest IPO: helping US small businesses.

Jaguar taps Stella McCartney for XE launch at Paris auto show, where MINI will show new five-door hatchback among other auto brand reveals.

Coca-Cola, McDonald's, Nestle, PepsiCo and other food and CGP giants sign landmark agreement on children's marketing rules.

NFL changes player-conduct policy and names a female CMO in PepsiCo veteran Dawn Hudson, as P&G cancels breast-cancer awareness tie-in with league and '47 brand stands by league.

MORE BRAND NEWS

Air France pilots vote to extend strike.

Applebee's sees social lift from "food porn."

AT&T and other brand publishers find their relationship with Facebook "complicated."

BlackBerry makeover starts to take shape and show results.

Chipotle's "brilliant" hiring process featured on LinkedIn.

Citi sees New York audit of troubled Citi Bike program.Continue reading...

brand news

Brand News: SABMiller, Amazon, Nissan and more

Posted by Dale Buss on September 15, 2014 09:37 AM

TOP STORIES

AB InBev seeks financing to buy SABMiller, which in turn is pursuing Heineken.

Microsoft agrees to buy Minecraft parent for $2.5 billion. 

NFL faces new issue of Adrian Peterson's behavior as it searches for new CMO in midst of PR crisis.

Nissan plans reduction in battery production as EV hopes fade.

Jimmy Choo opens flagship store in midst of London Fashion Week, where Burberry puts a Springin its step for S/S '15 womenswear show and Anya Hindmarch partners Tony the Tiger on boxes of Kellogg's Frosties cereal.Continue reading...

brand trainwrecks

RadioShack Finds Its Frequency Fading as Bankruptcy Becomes Probable

Posted by Dale Buss on September 12, 2014 04:36 PM

RadioShack lost about 20 percent of its regular sales this summer compared with a year ago, and nothing else really matters to the struggling retailer.

So for the moment, RadioShack has given up most talk about its new products, merchandising and promotional gambits and is just focusing on corporate survival; it can worry about that other stuff later. New CEO Joe Magnacca told Wall Street this week that RadioShack soon will run out of cash and could be forced to turn to bankruptcy court if it can't find a financial lifeline from some new investor or creditor.

The 20-percent sales drop excluded newly opened or closed stores and left RadioShack with just $31 million in cash on August 2—or as the Wall Street Journal calculated, only about $6,800 in the figurative till of each of its 4,485 stores.Continue reading...

brand news

Brand News: NFL, Alibaba, GM and more

Posted by Dale Buss on September 12, 2014 09:36 AM

TOP STORIES

NFL faces advertiser questions as pressures mount over Ray Rice scandal and CBS pulls performance by domestic-violence victim Rihanna from beginning of Thursday Night Football telecast as Verizon backs Goodell and pledges to help league build domestic violence awareness program. 

Darden Restaurant Group sees activist fund trying to take over Olive Garden's kitchen.

Alibaba may lift price for IPO.

GM issues "stop delivery" order to fix 2015 Chevrolet Corvettes.

Apple miffs iTunes users with U2 giveaway as iPhone pre-orders crash Apple's site. 

MORE BRAND NEWS

Burger King is urged by senators to ditch move to Canada in Tim Hortons acquisition.

Dove celebrates 50th anniversary in Canada by refreshing real beauty campaign (above).

eBay changes mind and creates in-app mobile ads.

Esquire promotes male mentorship.

Fiat Chrysler sticks to optimistic view as its Ferrari brand plans to boost output and Jeep nears launch of Italian-made subcompact Renegade.

General Mills creates Chief Creative Officer role as cereal sales keep declining.Continue reading...

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