brand news

Brand News: Burger Wars, SodaStream, Lululemon and more

Posted by Dale Buss on December 11, 2014 09:38 AM

TOP STORIES

McDonald's plans to trim menu items and value meals while rolling out DIY platform as Carl's Jr. announces all-natural burger to woo millennials.

Nationwide Insurance returns to Super Bowl after eight-year hiatus.

Lululemon sees net revenue rise 10% in third quarter.

SodaStream reports positive results from home-soda maker with Pepsi but beverage giant isn't convinced.

Walmart copes with crumbling business in China as company illegally punished workers in California and CEO chats with Charlie Rose.Continue reading...

brand news

Brand News: Starbucks Goes Premium and more

Posted by Dale Buss on December 5, 2014 09:32 AM

TOP STORIES

Starbucks unveils high-end roastery concept and mobile ordering.

Cadillac whacks Detroit ad agency, projects half-million global sales by 2020.

Uber teams with Johnnie Walker on UK holiday safety campaign, and snags $41 billion valuation.

Coca-Cola pulls controversial ads for Fairlife milk and launches anniversary nail color line with OPI.

Gap CMO Seth Farbman is stepping down for an advisory role.Continue reading...

brand news

Brand News: Target, Discover, Land Rover and more

Posted by Dale Buss on November 26, 2014 09:12 AM

TOP STORIES

On eve of Black Friday data breach anniversary, Target CMO Jeff Jones gives CNN Money a sneak peek at retailer's holiday command center.

Discover sues Visa in U.S. over anti-competitive practices.

Land Rover blasts Evoque look-alike in China.

Walmart loses U.S. merchandising chief while retailer dismisses 30 China executives.

Tumblr passes Instagram as fastest-growing social platform while Snapchat is fastest-growing app.Continue reading...

brand news

Brand News: RadioShack's Weird Al Holiday, M&S, McRib and more

Posted by Dale Buss on November 7, 2014 09:18 AM

TOP STORIES

RadioShack drafts Weird Al Yankovic for holiday "Toyland" ad campaign.

Ford swaps exec titles as Jim Farley named EVP and president of Europe, Middle East and Africa and Stephen Odell becomes EVP of global marketing.

Home Depot discloses that 53 million e-mail addresses also were taken in data breach.

McDonald's is bringing back McRib to 75 percent of U.S. stores.

Marks & Spencer launches philanthropic "Follow the Fairies" holiday campaign.Continue reading...

brand news

Brand News: Apple's Cook Comes Out, Microsoft Band and more

Posted by Dale Buss on October 30, 2014 09:12 AM

TOP STORIES

Apple CEO Tim Cook says he's "proud to be gay" in Bloomberg Businessweek public coming out essay following LGBT rights speech (above) as his company looks to sell iPhone in Iran while CurrentC, rival mobile-payment system to Apple Pay, is hacked.

Microsoft unveils Microsoft Band fitness wearable as it finishes round of previously announced layoffs.

Burger King clears antitrust hurdle with Tim Hortons deal.

Kohl's launches badly needed makeover and details Thanksgiving opening plan.

SodaStream shifts toward carbonated water and plans to close controversial West Bank factory.Continue reading...

mobile commerce

Apple Pay Launches Without Starbucks and Walmart

Posted by Sheila Shayon on October 20, 2014 11:17 AM

As CEO Tim Cook said last week, "We believe Apple Pay is going to be huge” and will "transform mobile payments.”  And the big day is here.

Apple Pay debuted Monday to more than 10 million iPhone 6 and 6 Plus owners. Apple has lined up over 220,000 retailers including Staples, RadioShackMcDonald's, Macy's, Chevron gas stations, Walgreens and Panera Bread that will accept payment, and Visa, MasterCard and American Express plus more than 500 banks including Bank of America and Citi are on board. 

While Google's Wallet met with resistance and was blocked by wireless carriers, Apple took some of the best features of Google’s model and simplified it by seamlessly integrating hardware and software.Continue reading...

brand news

In the News: JPMorgan, Disney, Diet Coke and more

Posted by Dale Buss on October 3, 2014 09:31 AM

TOP STORIES

Disney retains Bob Iger as CEO for two more years and expands "Star Wars" galaxy.

Facebook tightens oversight, wins EU approval for WhatsApp purchase and reportedly eyes healthcare.

JPMorgan discloses massive data breach.

Kellogg and United Biscuits will meet over possible merger.

Coca-Cola releases second TV spot in Diet Coke "Get a Taste" campaign. Up next: Taylor Swift.

MORE BRAND NEWS

Daimler and Renault-Nissan extend manufacturing alliance as Daimler will see a UAW organizing drive in Alabama.

Denny's launches animated "Grand Slams" video series.

Exxon Mobil delays drilling in Africa due to Ebola threat.

Fiat counts on Italian styling to boost new 500X crossover.Continue reading...

brand news

In the News: Apple, Alibaba, Climate Change and more

Posted by Dale Buss on September 22, 2014 09:14 AM

TOP STORIES

Apple sets new record with 10 million iPhone 6 sales its first weekend, dispatching Tim Cook to Palo Alto and Angela Ahrendts to Sydney to meet fans, while pre-scheduled Joan Rivers endorsement backfires on social media. The music industry, meanwhile, is watching Apple's Beats acquisition closely amid rumors it may fold the service.

Alibaba's next step, following world's largest IPO: helping US small businesses.

Jaguar taps Stella McCartney for XE launch at Paris auto show, where MINI will show new five-door hatchback among other auto brand reveals.

Coca-Cola, McDonald's, Nestle, PepsiCo and other food and CGP giants sign landmark agreement on children's marketing rules.

NFL changes player-conduct policy and names a female CMO in PepsiCo veteran Dawn Hudson, as P&G cancels breast-cancer awareness tie-in with league and '47 brand stands by league.

MORE BRAND NEWS

Air France pilots vote to extend strike.

Applebee's sees social lift from "food porn."

AT&T and other brand publishers find their relationship with Facebook "complicated."

BlackBerry makeover starts to take shape and show results.

Chipotle's "brilliant" hiring process featured on LinkedIn.

Citi sees New York audit of troubled Citi Bike program.Continue reading...

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