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brand news

Brand News: adidas x Pharrell, RadioShack Privacy, Uber Safety

Posted by Shirley Brady on March 26, 2015 09:12 AM


adidas reveals growth strategy to investors (including manufacturing shift from Asia) and new line with Pharrell Williams.

RadioShack alarms by putting customers' personal data on list of assets being sold in bankruptcy auction.

Uber announces safety measures to restore trust in brand.

Twitter launches Meerkat rival Periscope to praise.

Apple finds luxury supporters for Apple Watch, brings iPhone trade-ins to China and taps Trent Reznor to help craft new music streaming service as CEO Tim Cook vows to give away fortune.Continue reading...

brand news

Brand News: BMW, RadioShack, Burger King and More

Posted by Dale Buss on March 23, 2015 09:26 AM


BMW opens California pop-up store to catch up with evolving sales environment.

RadioShack's fate hangs in the balance today at bankruptcy auction.

Starbucks ends controversial #RaceTogether gambit on cups but continues diversity campaign.

Walmart fights bid to curb assault rifle sales.

Burger King gives permanent roost to Chicken Fries.Continue reading...

brand news

Brand News: Nickelodeon, RadioShack, Samsung and More

Posted by Dale Buss on February 26, 2015 09:18 AM


RadioShack gets approval to auction off about 2,000 stores, while GameStop eyes some of them.

Nickelodeon introduces Noggin mobile video service for kids.

Samsung freezes salaries for 2015 as Galaxy S6 teased online.

YouTube still doesn't make a profit for Google, despite $4 billion in revenue.

FCC to vote Thursday on net neutrality.Continue reading...

brand news

Brand News: Aflac, Coke, RadioShack and More

Posted by Dale Buss on February 6, 2015 09:30 AM


Aflac gets ready to introduce One Day Pay campaign at the Grammy Awards.

Coca-Cola suspends automated #MakeItHappy Twitter responses after being trolled—illustrating Twitter CEO Costolo's mea culpa—and sees three more brands break $1 billion mark.

NBC sees Brian Williams' bungled apology hang over network.

RadioShack files for bankruptcy and will liquidate after putting itself at the mercy of lenders, but the brand will live on in new deal with Sprint, which takes $1.9 billion write-down in value of its own brand name.

Siemens cuts 7,800 jobs worldwide.Continue reading...

brand news

Brand News: Anthem, Beats, Pfizer and More

Posted by Dale Buss on February 5, 2015 09:45 AM


Anthem discloses what was likely the biggest US healthcare data breach.

Apple reportedly plans to fold Beats Music into iTunes, while also in talks about launching a web-based TV service.

McDonald's won Super Bowl ad derby on purchase consideration.

Pfizer buys Hospira for $16 billion.

RadioShack plans to file for bankruptcy today.Continue reading...

brand news

Brand News: Staples, Amazon, Alibaba and More

Posted by Dale Buss on February 4, 2015 09:45 AM


Staples buys Office Depot for $6 billion (pending regulatory approval) as Amazon opens first physical store at Purdue, gets knocked off #1 spot on Harris corporate reputation ranker (by Wegmans), launches Kindle app to convert paper books into digital and speculation continues about RadioShack interest.

Alibaba flies drones over Beijing as Amazon pleads for US tests and Yahoo includes small business unit in Alibaba spinoff. 

Apple sees first Apple Watch app for Tesla Model S, as speculation flies about electric-car ambitions and interest in street-mapping technology.

Pepsi will launch 100-day "Out of the Blue" campaign at the Grammy Awards.

Under Armour acquires fitness apps to launch "world's largest" digital health community.Continue reading...


RadioShack Teeters, Setting Stage for Amazon Battle With Staples and Office Depot

Posted by Mark J. Miller on February 3, 2015 04:45 PM

Amazon has long been a disruptor of the business world. First it was the books business and then, well, it was nearly everything else. The Seattle-based retail site has been dismantling brick-and-mortar retailers for years. Now it may be actually getting into the brick-and-mortar business itself.

That move has been rumored for some time but now Bloomberg reports that Amazon may buy some of the stores from RadioShack, now that that long-suffering business is said to be close to filing for bankruptcy.

The struggling brand's massive footprint of stores, while not all in ideal locations, would be a place to show off Amazon hardware such as its Fire smartphone and be a drop-off and pickup spot for folks who order from Amazon.com—who may be notified by app when ready.Continue reading...

brand news

Brand News: Amazon, RadioShack, Staples, Netflix and More

Posted by Dale Buss on February 3, 2015 09:26 AM


Amazon reportedly negotiating to buy select RadioShack store locations (while Sprint may take over other RadioShack locations in co-branding deal) as Staples and Office Depot are also reported to be in advanced talks to merge.

Netflix prices $1.5 billion in debt to fund original content and programming.

Google is developing its own ride-sharing competitor to Uber, Bloomberg reports, as Uber moves to open research center for self-driving cars.

NBC saw Super Bowl shatter viewing record as online streaming also proved popular and Big Game ad sales soared

Apple localizes its advertising for Chinese New Year.Continue reading...

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