2014 Brandcameo Product Placement Awards

retail watch

Staples Plans to Shut Stores to Catch Up with Migration to E-Commerce

Posted by Dale Buss on March 6, 2014 03:42 PM

Is it only online sales? Dwindling incidence of printing from the computer? Or are the winter weather, slow-growth economy, and dollar stores also to blame for the fact that Staples has become the second major chain this week to announce a mass closing of stores.

The nation's largest office-supply company, one that helped remake the face of American retailing a generation ago into a collection of "big boxes," said it's going to close more than 10 percent of its North American stores by the end of next year, up to 225 of them, as part of a plan to save about $500 million a year.

The reason cited is that nearly half of Staples' sales now are online, both to businesses and consumers, and it must adjust. "This is essential," Staples CEO Ron Sargent told analysts, according to the Associated Press in describing his plan to "fundamentally reinvent" Staples.Continue reading...

retail watch

New Image Fails to Boost Floundering RadioShack

Posted by Mark J. Miller on March 4, 2014 12:52 PM

RadioShack Joe Magnacca has pulled every rabbit out of the retailer's tattered hat. The embattled electronics brand has shuffled executives, changed its logo, redesigned its stores, and even had one of the most popular Super Bowl commercials. 

But to no avail. RadioShack has continued its downward spiral and has announced with its fourth quarter earnings that it will close 1,100 of its retail locations after reporting dismal fourth-quarter numbers. 

Sales during the prime holiday-season were $935.4 million, down from the $1.17 billion made in the same quarter a year earlier and significantly lower than the $1.12 billion analysts, on average, were looking for, Reuters reports.

Stores that had been open for at least a year saw sales fall 19 percent. In 2012’s fourth quarter, the company’s net loss had been $63.3 million. This time, it was $191.4 million. The news inspired the company’s stock to drop almost 24 percent.Continue reading...

brand news

In the News: Perdue, RadioShack, Microsoft and more

Posted by Dale Buss on March 4, 2014 09:14 AM

In the News

Perdue launches first campaign for antibiotic-free products.

RadioShack closes 20 percent of stores.

Microsoft reboots its marketing brain trust as new CEO Nadella shakes up ranks.

Apple goes on hiring binge in Asia to speed product releases and leaves Pandora out of CarPlay.

BMW plans to hit sales target early.

BP suffers major blow over Gulf spill claims.

Boeing could face problems over Ukraine tensions as auto brands also face concerns.

Burger King adds Satisfries to kids' meals.

Chipotle cooks up program with Major League Soccer.Continue reading...

brand news

In the News: CVS, AT&T, MINI and more

Posted by Dale Buss on February 5, 2014 09:02 AM

In the News

CVS quits selling tobacco products, standing to lose $2 billion in sales, and draws plaudits from President Obama and the Twitterverse.

AT&T becomes first Olympics brand to condemn Russia anti-gay policy.

MINI rolls out biggest US campaign.

Google reaches antitrust deal with EU.

McDonald's shows how McNuggets are made.

RadioShack plans to close 500 stores under restructuring.

3M launches $12 billion stock buyback.

Adidas sues Under Armour over patents.

Chrysler says Ram diesel gets 28mpg rating.

Jaguar Land Rover pushes back China production to 2015.

Mazda targets record profits.

Mercedes-Benz global sales rise sharply.

Michael Kors expands in menswear.Continue reading...

brand news

In the News: Apple, Chrysler, Walmart and more

Posted by Dale Buss on February 3, 2014 09:23 AM

In the News

Apple meets with FDA over mobile medical apps and reportedly explores alternative energy sources.

Chrysler posts 8 percent increase in January sales and re-brands to "America's Import" in Super Bowl.

Walmart cuts outlook as new CEOs take office on Feb. 1.

AT&T cuts family-plan mobile pricing as competition heats up. 

Bacardi shakes up safety efforts at Jacksonville plant after death.

Bank of America reaches $8.5 billion settlement.

Facebook toys with anonymity.

Honda touts vehicles' safety performance in wake of Bruce Willis Super Bowl ad. 

Jos. A. Bank rebuffs Men's Wearhouse again.

Keystone XL gets a green light.

Maserati touts its return to US in Super Bowl spot.Continue reading...

brand news

In the News: American Airlines, Bitcoin, Gap and more

Posted by Alicia Ciccone on November 28, 2013 08:50 AM

In the News

Happy Thanksgiving to our American readers!

American Airlines clears final hurdle in merger with US Airways

Bitcoin breaks the $1,000 mark. 

Gap moves quickly after ad featuring Sikh model is vandalized. 

CBC downplays loss of NHL broadcasts. 

Facebook testing a 'save for later' feature. 

GoldieBlox deletes Beastie Boys commercial as battle with band heats up.

Goldman Sachs bets entrepreneurship project can save Detroit. 

HoneyBaked Ham's radio-mobile play aim's to take a bite out of Turkey Day. 

HP will replace Verizon in hosting Healthcare.gov website.Continue reading...

retail watch

Brands Set Off on All Out Marketing Blitz in Race for Black Friday Sales

Posted by Sheila Shayon on November 27, 2013 07:02 PM

Thanksgiving is a time to share with loved ones, express gratitude, and take stock of the ad frenzy that is holiday shopping. And with brands turning the clock forward on Black Friday promos, marketing teams are in an all-out race to grab the attention of savings-hungry consumers. 

According to research from Shareablee, of the top 25 retailers on Facebook in the first half of November, Walmart accounted for 27 percent of the total shares by fans, followed by QVC with 9 percent, and Macy’s and Nordstrom at 8 percent. On Twitter, BestBuy is dominant with 30 percent of retweets in the category, followed by Nordstrom at 9 percent, Ebay and Target at 8 percent respectively and Walmart at 6 percent.

Target has outpaced all retail competition with six times more Black Friday posts than any other brand, while JCPenney’s one Black Friday post earned the highest level of engagement with over 54,000 likes, comments and shares.  

Are you planning on braving the crowds? If so, here's some offers to keep an eye out for:Continue reading...

brand news

In the News: Mondelez, Facebook, Microsoft and more

Posted by Dale Buss on October 23, 2013 09:17 AM

In the News

Mondelez invests $400 million in sustainability.

Facebook reverses stance on violent video. 

Microsoft tests eyewear similar to Glass.

Amazon and eBay shake up shipping strategies.

American Honda settles class-action suit over oil-burning defect.

Apple targets Microsoft Office with free apps.

Caterpillar cuts 2013 forecast as mining orders drop.

Cheetos promises to TP any location in the world for new Halloween campaign.

Coach loses ground to luxury rivals.

Ford trims production of C-Max and Focus.Continue reading...

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