Posted by Sara Zucker on December 18, 2009 02:18 PM
Fashionistas wept when eLuxury closed earlier this year, but they will be pleased to learn that the online boutique has been turned into a web magazine called Nowness.
According to luxury firm LVMH, a shift in the market -- and not in sales -- lead to eLuxury’s closure. The past year has seen many design brands concentrate on custom e-commerce sites, crowding the category and spreading thin demand. Nowness will feature a more comprehensive scope, and focus on a variety of creative fields including fashion, art, design, entertainment, travel, food and wine, and beauty.Continue reading...