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Nike Wins While Old Spice Dominates YouTube's Top 2012 Ads Leaderboard

Posted by Mark J. Miller on January 3, 2013 01:14 PM

People may seem to do anything they can to avoid commercials but there are some that they actually choose to watch. YouTube has compiled a list of 2012’s Top 20 ads uploaded by brands on its site, and it shows that consumers actually chose to watch a few ads, billions of times, last year.

How YouTube defined most popular: "The 2012 YouTube Ads Leaderboard celebrates the U.S. ads that most moved audiences through a winning combination of promotion (paid ads) and popularity (organic views)." The tally captures data as of Dec. 6th, 2012.

While Nike's Nike Football channel took the top spot with "Nike Football: My Time is Now," Old Spice led the pack with four ads in the top 20. Nike and Volkswagen each had two ads on the list.Continue reading...

brand news

Brands to Watch: BBC, Chanel, Disney and more

Posted by Shirley Brady on January 26, 2011 06:30 PM

Brands to WatchAssociated British Foods, Coca-Cola, Kraft, Premier Foods and P&G join UK waste reduction pledge.

BBC to trim World Service.

Chanel's Karl Lagerfeld goes more casual with latest runway collection.

Coca-Cola hit by Venezuela strike.

Disney cuts back at videogame division.

Egypt continues blocking Twitter, Facebook, YouTube, Google and Ustream as two die in Cairo protests.

Facebook beefs up security after Mark Zuckerberg's FB page was hacked.Continue reading...

sporting brands

With New Armani Deal, Can Rafael Nadal Brand it Like Beckham?

Posted by Caroline Smith on December 10, 2010 12:00 PM

Life must be so hard for athletes. While some people are trying to get them into a uniform, others are trying just as forcefully to get them to take it off.

Rafael Nadal is the industry’s latest victim.

Italian fashion house Giorgio Armani announced on Friday that the tennis world number one will replace Cristiano Ronaldo as the face (read: body) of its men’s underwear line. Nadal will also model for the Spring/Summer 2011 Armani Jeans collection.

His other endorsement gigs currently include shilling for Nike and shimmying with Shakira in her Gypsy music video, below. Oh, and playing tennis.

He follows in the venerated footsteps of another sports legend, David Beckham, a man just as well known for his pretty face as his prowess on the soccer field — whose Armani work has included his wife, Victoria.Continue reading...

brand news

Brands to Watch: Continental-United, Nadal, TI

Posted by Shirley Brady on September 16, 2010 06:00 PM

• Former HP CEO Mark Hurd made his public Oracle debut today on the brand's quarterly earnings call.

BlackBerry owner RIM's quarterly earnings saw a surge in profit but fewer subscribers than expected.

Continental and United shareholders will vote on the merger tomorrow. American Express announces end-date for Continental's OnePass frequent flyer program.

Fiat shareholders approve plans to separate businesses.

Ford rises higher than any auto brand in the S&P 500.

Ivana Trump sues to protect US trademarks.Continue reading...

brand news

Radio Shack Rolls With Lance Armstrong

Posted by Shirley Brady on May 27, 2010 08:16 AM

Unphased by doping claims, Radio Shack rolls out new Lance Armstrong spot (above).

J&J faces Congressional hearing today over children's medicine recall as new questions arise.

Coca-Cola's FIFA World Cup trophy tour winds down, attracts record crowds.

Ford adds stock quotes, horoscopes and movies to in-car Sync app.

Pepsi's new brand challenge: think small.Continue reading...

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