Wedding Central And Geico Get Hitched

Marriage is the blessed union of two souls, so it's fitting that Wedding Central has found a partner -- not for life, but a year. Call it a starter marriage.

Geico and Wedding Central have signed a one-year sponsorship agreement, the first such arrangement for Wedding Central, a Rainbow Media start-up property.

Set to begin in the first quarter of 2010, Geico's ads will run throughout the day on the network.

“Timing is everything in life,” said Geico's director of advertising, Bill Brower. “We want to be there for people going through significant lifestyle changes. When people get married, they are likely rethinking their insurance needs. We see this as a great opportunity to reach people in this stage of life and hope they consider Geico when planning their lives together.”Continue reading...