Posted by Abe Sauer on June 30, 2010 05:30 PM
When it comes to product placement, the reportedly defunct Sex and the City franchise is an obvious target of derision, from "marketing bonanza" to "gross." Yet, the same critics seem to give the Twilight saga a pass.
This is odd because when it comes to product placement, the similarities between Twilight and Sex and the City are striking, beginning with the fact that both female protagonists (Carrie and Bella) can so often be found glued to their Apple notebooks.
What Sex and the City is to high-end designer product placement, Twilight is to affordable, everyday brands. Sex and the City is Bergdorf, Mercedes Maybach, Louboutin and Halston. Twilight is American Eagle, Gap, Jeep and Billabong. The price tags might be different, but fans of each series obsess over the wardrobes and the branded accoutrements.
The eve before The Twilight Saga: Eclipse opened to set a box office record for biggest midnight movie opening ever, as it did last night, fans on Coolspotters.com were busy spotting product placements before the movie even hit the big screen.Continue reading...