Posted by Abe Sauer on November 1, 2012 02:42 PM
The upcoming James Bond film Skyfall is a marketing juggernaut for its tie-in partners as well as for the products that will actually appear in the film. These placed products include Coke Zero, Sony, Caterpillar, gunmaker Walther and, of course, most famously, Heineken. Even Turkey and China are associating with 007.
One of the firms responsible for some of Skyfall's product placement is Seesaw Media. Brandchannel spoke with Seesaw Media Founder and Director Darryl Collis about the hullaballoo over the product placement in Skyfall as well as how all of the negative media might impact future product placement deals.Continue reading...
Posted by Abe Sauer on May 31, 2012 11:43 AM
The product placements in Men in Black 3 have not gone unnoticed. From Ford to Dunkin' Donuts to cheesy tabloids, the franchise cashed in with brands looking to associate with the men in black (and the fans who love them).
One product placement that is causing some confusion, however, is the Men in Black's trademark sunglasses. No, not Sony's battle over who is to pay for the audience's 3D glasses, but the sunglasses worn by Agents J and K and, well, younger K (pre-K?)
It's one of the more bizarre cases in product placement recently that results in an officially licensed product being a knock-off of a product featured on-screen and long associated with the movie franchise.Continue reading...
Posted by Dale Buss on May 12, 2011 09:00 AM
Apple's latest iPad 2 customer: the Queen of England.
AT&T defends T-Mobile acquisition.
Cisco predicts more hardship and further job cuts.
Deutsche Borse head urges NYSE shareholders to approve merger.
Goldman Sachs reputation suffers in poll.
Hermes results quantify comeback of luxury sector.
J&J recalls HIV drug as its Cordis unit loses patent dispute to Boston Scientific.Continue reading...
Posted by Shirley Brady on January 19, 2011 05:30 PM
Ray-Ban's Never Hide Films project is back with Subway Running, another made-for-viral, how'd-they-do-that? video.
While the comments are uniformly skeptical that this stunt is unedited, it was a trending video on YouTube within its first day of being posted. Check out its previous effort, Photocopy Romance, after the jump.Continue reading...
Posted by Sheila Shayon on January 18, 2011 03:00 PM
Remember the first thing you bought online – a book, CD, DVD?
The thought of larger purchases was a dim shadow then, but e-commerce has defied conventional wisdom and people now buy everything from groceries, diapers, flowers, wedding dresses, cars, houses, wine and now… prescription glasses online.
Warby Parker has sold 20,000 pairs of glasses since launch last February, including its own branded frames as well as styles by Ray-Ban, Chanel, Prada, Ralph Lauren and Gucci. For every pair of glasses sold, a pair is donated to individuals who can't afford glasses (as outlined in the video above). Talk about a social vision.Continue reading...
Posted by Abe Sauer on May 5, 2010 01:25 PM
We recently looked at brands with product integration deals in Iron Man 2 and whether or not those brands were taking full advantage of their promotional with off-screen marketing tie-ins. Then there are brands without official deals with the film that hope to take advantage nonetheless, like sunglasses.
Sunglasses of course are the epitome of the product placement paradox.
Unlike, say, an Audi R8 Spyder, cool shades are one of the cheapest ways a consumer can connect to a movie character -- witness Tom Cruise's Ray-Ban Wayfarers in Risky Business and the brand's classic aviator-style he wore in Top Gun.
More often than not, however, as product placements go, they're notorious for being brand-unidentifiable, even on the big screen.
From what we know already, a number of somewhat obscure sunglass brands appear in Iron Man 2. Will they be able to take advantage?Continue reading...