follow the money
Posted by Barry Silverstein on October 20, 2010 10:00 AM
It's a fanciful scenario, to be sure: Emily Skinner, a "fastidious librarian," lives to the improbable age of 187, enjoying life to the fullest every step of the way because she had the money she needed to do so — thanks to the prudent investment strategies of U.S. financial advisory brand Raymond James.
This is the first in a series of "Tales of Financial Pragmatism," a new ad campaign that the firm hopes will differentiate its financial services in a marketplace in which consumers are still reeling from economic shock. The message is carefully constructed to appeal to prospective clients who have taken a much more conservative approach to investing their funds.
Mike Gray, president of ad agency Martin/Williams who developed the campaign, thinks the timing is just right.Continue reading...
Posted by Dale Buss on October 19, 2010 09:00 AM
Allianz launches biggest global ad campaign to date.
Apple shares hit all-time high but lower than expected iPad sales disappoints investors.
Bank of America reports wider losses.
Boeing pares employee health plan, citing so-called ObamaCare U.S. health legislation.
British Airways CEO calls for travel industry reform.
Chevron PR efforts get punked.
Disney takes over distribution rights to Marvel movies.Continue reading...