Posted by Abe Sauer on October 31, 2011 12:00 PM
Puss in Boots is the latest animated children's film to completely eschew in-film product placements. For Puss, this is especially noteworthy as the character is an extension of the Shrek franchise, a movie series loaded with references to Dairy Queen, Starbucks, Old Navy and other brands. That Puss in Boots is a DreamWorks project also confirms our observation that the studio has moved away from product placement in its animated films. Continue reading...
Posted by Abe Sauer on October 19, 2011 01:04 PM
Product placement may make a big leap soon if the reboot of the 1981 classic Cannonball Run gets the green light.
New York magazine's website reports that GM is deep "in discussions about backing an update of The Cannonball Run in a deal that would be much larger than your average product placement." Reportedly looking for an "equity stake," GM could go deep into its pockets in a gamble to pack the film with its models, and might even give the "new Corvette the lead."
There are several reasons this might be a disaster — so it's a good thing GM isn't getting involved.Continue reading...
week in review
Posted by Cristi Sauser on October 14, 2011 04:30 PM
Our most-read blog posts of the week include Solo Red Cup Anthem, LeBron James, Stella Artois, JLo , and more:
#1 Toby Keith Late to the Party with Solo Red Cup Anthem
#2 LeBron James: Heart of a Lion, Logo of a Lamb
#3 Bank of America Increases Fees Despite Ongoing Occupation
#4 Aaron Rodgers Makes Low-Key National Advertising Debut
#5 Stella Artois Sexes Up the Perfect Pour
#6 Jennifer Lopez Turns Second Video Into a Fiat Commercial (Paid for by Fiat)
#7 Ben & Jerry's Mooved by Occupy Wall Street Protests
#8 Real Steel's Over-the-Top Product Placements (and the FOX/NFL Bot Tie-In We Already Have)
#9 Men, Be a Pepper! Be a Slimmer, More Manly Pepper!
#10 The Original Penguin Jacket Makes Cars Jump With Joy. Or Something.
Posted by Abe Sauer on October 10, 2011 01:55 PM
This week's number one film Robot Rocky Real Steel is a litmus test for which generation one belongs to.
In one generational corner are those who joke that the film as a live adaptation of the old board game Rock 'Em Sock 'Em Robots. In the opposite corner are those who jest that Real Steel is just a boxing movie about the NFL on FOX robot mascot, Cleatus.
But when it comes to the latter, one wonders why FOX's gridiron cyborg wasn't even involved in the film's promotion despite having done similar robot movie tie-ins in the past.Continue reading...
Posted by Dale Buss on October 10, 2011 08:59 AM
Netflix abruptly abandons plans to rent DVDs and kills Qwikster brand before it launches.
Disney CEO Bob Iger announces he will step down in 2015.
American Apparel finds new fans in Europe.
Apple iPhone pre-sale orders sell out, while overall iPhone sales may not be so rosy.
Chrysler plans to pare minivan offerings as part of brand rationalization and product-portfolio streamlining as the company winds up talks with UAW.
Conde Nast to develop video and online content.Continue reading...
Posted by Abe Sauer on October 7, 2011 06:01 PM
It's a hunkfest this weekend as two major films open this weekend, Real Steel and The Ides of March, featuring a face-off between Hugh Jackman and George Clooney (and, for some, Ryan Gosling).
One envisions a world in which robots controlled by off-stage handlers are pitted against one another in brutal, emotionless combat that destroys everything around them. The other is about machines in the future that box each other for money.
In both of these films, one can find timely marketing tie-ins. In Ide's case, the producers took a common product placement technique and twisted it for maximum effect.Continue reading...
Posted by Abe Sauer on September 30, 2011 06:05 PM
The horror, the horror — it comes in a variety of flavors these days. There's straight-up Horror, Death, Funny Death, Funny Horror, Funny Romance — all variations evident in the hodgepodge of movies opening this weekend. But only one promises to be loaded with product placement. (Hint: It's not the horror.)Continue reading...