social media
Posted by Mark J. Miller on March 15, 2013 04:22 PM

In the never-ending quest to find good talent, more and more companies are taking to social media and implementing interesting tactics to discover their next great employee.
Most recently, MasterCard has launched a search for five eager beaver interns. Hopefulls must apply via LinkedIn with an idea of how to facilitate a cashless future. Applicants must then follow MasterCard's Twitter, since that's how they're planning on notfying the chosen applicants. The company even created an animated short to advertise the opportunity.Continue reading...
More about: MasterCard, Miller Lite, MillerCoors, Heineken, Pizza Hut, SXSW, Twitter, Facebook, YouTube, Social Media, Social Marketing, Internship, Interns, HR, Recruitment, Talent, People
social media watch
Posted by Sheila Shayon on July 11, 2012 01:52 PM

Facebook wants to become your job board of choice and your online bank, as it vies to drive engagement, utility and users' virtual homepage on the web and mobile.
The social network is supporting an innovative app (now in beta) from Australia's Commonwealth Bank, which would enable customers to make payments to third parties and Facebook friends on the site, using its own authentication system, as it currently does for its online customers and its CommBank Kaching mobile app users.
"There are certain things, whether itʼs financial services, or banking where I donʼt necessarily want my friends to know exactly what Iʼm doing, right? I want to be able to go in and have an experience with my advisor or my bank and have that be a one-on-one experience," said David Robinson, Facebook's director of global marketing solutions, U.S. financial services, to Fortune.
While Facebook declined to confirmed other banks it's working on virtual banking services with, a spokesperson did comment to Fortune: "Facebook is a platform and a partnership company. We are supportive of brands and agencies, across industries, using the platform to better serve their customers."Continue reading...