sip on this
Posted by Shirley Brady on July 9, 2012 11:31 PM
Will Starbucks customers give a cold shoulder to the company's new iline of green coffee Refreshers drinks? Hopefully they'll get a better reception than the VIA instant beverage mix that was panned when it launched in 2010, and which resurfaces with a new twist here.
The fruit-flavored iced coffee beverages, produced with unroasted green arabica beans, are rolling out in the U.S. and Canada on July 10th, with a global rollout to follow.
According to the Huffington Post, "The drink line will be offered in three formats: handcrafted (made by baristas), ready to drink and VIA. VIA is Starbucks' newest drink format, brought to market three years ago, and is best described as a microground product that dissolves when emptied into water."
The Refreshers sub-brand page states that all three are made with green coffee extract as their base for a "boost of natural energy" and are made with either "real fruit" or "real fruit juice":Continue reading...