People generally get hotel rooms because they need a place to sleep. The location of the hotel is more often than not selected for convenience than for the hotel itself. So Renaissance hotels, which is owned by Marriott, is going to play up the surrounding areas of its hotels in its new ad campaign.

The hope, of course, is to attract a younger, hipper market that is mostly visiting due to business travel. To do this, Renaissance introduced a “Navigator” program back in 2010 “to provide tips about the hotels’ surroundings,” the New York Times reports. The hotels have attempted to host more musical events in the past two years of both local and national acts, such as Bruno Mars.Continue reading...

Mofilm is heading back to the Tribeca Film Festival (which kicks off April 20) and once again inviting video and film whizzes to join them.

The challenge: create a winning short film for a brand, just as Lloyd Choi and Simon Yang did to win the PepsiFilms Barcelona short film contest above with their short, above, titled "Creative Control."

The 2011 Mofilm/Tribeca Film Fest competition sponsors include Cadillac, Chevrolet, Renaissance Hotels, Microsoft, AT&T and an as-yet-to-be-named brand.Continue reading...