Interbrand IQ: The Best Asian Brands Issue

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In the News: ESPN, H&M, Target and more

Posted by Dale Buss on May 22, 2013 09:17 AM

In the News

ESPN begins hundreds of layoffs.

H&M says that some clothes were produced in collapsed factory in Cambodia.

Target misses earnings expectations and cuts outlook.

Cable networks are rebranding, and pay-TV brands aren't happy about it. 

Dairy Queen to debut new ad campaign that promotes its burgers and fries.

Dodge enjoys star turn for its Challenger at premiere of Fast and Furious 6.

EA lawsuit over players' videogame-likeness issue threatens NCAA policies.

Facebook becoming less popular among teens, Pew study finds. 

Ferrero backs off attack on World Nutella Day.

Fisker Automotive reportedly sees bid by boutique firm led by former GM exec Bob Lutz and Chinese supplier.Continue reading...

car talk

Me Too? Nissan, Infiniti Also Want to Tear Off Huge Chunks of US Market

Posted by Dale Buss on May 15, 2013 01:38 PM

Many other auto brands are pinning their hopes for global gains on a continued strengthening of the US market and their position in it. So why not Nissan and its Infiniti luxury brand? The chiefs of both brands are expressing their intentions to leapfrog other marques in the next few years in large part by persuading more Americans to buy them.

Nissan CEO Carlos Ghosn said that he has ordered his team to double Nissan's sales in the US by 2017. If Ghosn also means to double market share, that would give Nissan about a 15 percent chunk of American car sales within three years, compared with its 7.7 percent share and sales of 1.1 million units last year, up in volume by 5 percent over the previous year.

With the European market difficult for its sibling Renault brand and other national arenas, including China, proving somewhat iffier, Ghosn has focused on his disappointment with Nissan's recent sales performance in the US and has vowed to correct it. Much of the problem stemmed from difficult and late launches of the redesigned bread-and-butter sedan, the Nissan Altima, and other new models last year.Continue reading...

china

The Week in China: 'Don't Hook Up' On Consumer Protection Day, Smogify Your City and more

Posted by Abe Sauer on March 15, 2013 12:35 PM

Above, Guanxi.me, makers of a popular app widely used for hooking up, has generously released a "Don't Hook Up" PSA.

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: "Dr. Hangzhou"... avoiding hook-ups... recalls... vacuum cleaners... panda poop... Coca-Cola's illegal GPS... Uniqlo... selling air quality... Philip Morris... KFC... Guanxi.me... McDonald's gives away McMuffins... and moreContinue reading...

brand news

In the News: Google, Time Inc., Volkswagen and more

Posted by Dale Buss on March 14, 2013 09:08 AM

In the News

Google doubles size of Seattle-area campus as X Lab sparks interest, Android chief steps aside and loss of Google Reader upsets loyal users.

Time Inc. spinoff rattles employees.

Volkswagen warns of a tough year ahead and focuses on China.

Apple exec attacks Google, Android and Samsung on eve of Galaxy S4 introduction.

AMC Theaters seeing stellar results.

Amazon pares price of large-screen Kindle Fire HD.

American Express, Audi and Griffin's "get" social media, execs say.Continue reading...

brand news

In the News: Alibaba, Denny's, Google and more

Posted by Dale Buss on March 12, 2013 09:09 AM

In the News

Alibaba names next CEO.

Denny's cancels franchise deal in China.

Google shows off sample apps for Project Glass a SXSW.

American Airlines and U.S. Airways prepare for merger bumps.

Apple and Samsung values soar.

Barney's New York rebrands Co-op stores as regular Barney's.

BlackBerry stock jumps on Lenovo takeover interest rumor.

BMW to build sub-brand for China.

Boeing sees investigators focus narrowly on batteries in Dreamliner probe.

China's Spring Airlines adds cars to in-flight sales offering.Continue reading...

china

The Week in China: Pizza Hut Fail, 7Up Fireworks, V-Day 'Debauchery' and More

Posted by Abe Sauer on February 15, 2013 12:07 PM

Above, a Chinese New Year brand extension the Dr. Pepper Snapple Group is likely not aware of: 7Up fireworks.

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's 10 reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Valentine's Day "debauchery"... Amazon's Kindle-less Kindle store... PM2.5... Yum!... Renault recall... Bloomingdale’s... the end of free Wi-Fi... Pizza Hut's shrimp tempura, mayo and hotdog pizza... 7Up fireworks... and more. Continue reading...

brand news

Brands in the News: Oprah & Armstrong, AT&T, Amazon and more

Posted by Dale Buss on January 18, 2013 09:03 AM

In the News

Oprah Winfrey and Discovery's OWN TV channel sets ad premium Lance Armstrong TV confession while his personal brand redemption bid is seen as falling short.

AT&T takes $10 billion pension charge against earnings.

Amazon launches music store for Apple devices.

Ameriprise Financial taps Tommy Lee Jones for encore.

Aston-Martin seeks development partner to build high-end engines.

Boeing grounding of Dreamliner forces airlines to scramble.

Chrysler nears deal to restart in-house financing.Continue reading...

brand news

In the News: Microsoft, Suzuki, Apple and more

Posted by Dale Buss on December 4, 2012 09:01 AM

In the News

Microsoft denied "Killer Instinct" trademark, as Microsoft-Google patent fight rests on "fairness" definition and Motorola is denied injuction against Microsoft in patent suit. Microsoft-Intel push to combat Apple in tablet space, meanwhile, seen as "sputtering."

American Suzuki forges ahead with incentives amid US wind down.

Apple wins six new design patents, sees increasing pricing tension with retailers and Steve Jobs bio pic starring Ashton Kutcher heading to Sundance.

Applebee's plans to open "green" restaurant in New York's Harlem where Hot Bread Kitchen is a rising local brand.

Balenciaga hires designer Alexander Wang as creative chief.

Baxter agrees to buy medical-equipment maker Gambro in company's biggest acquisition.Continue reading...

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