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FDA Puts a New Wrinkle in Lancome's Anti-Aging Claims

Posted by Barry Silverstein on September 12, 2012 10:55 AM

A warning by the FDA over anti-aging claims is causing a furrowed brow at L'Oreal and its competitors.

Beauty creams, especially those that target the effects of aging on the skin, are the cream of the crop when it comes to getting consumers to . In 2011, the market for these typically expensive premium skin care products grew by 15 percent vs. just 1 percent for mass market products, according to research firm Euromonitor International.

Now one of the leaders in the market, L'Oreal's Lancome brand, is getting its manicured hand slapped by America's Food and Drug Administration over product claims the agency says have gone too far. The products are sold under the Genifique, Absolue, and Renergie brand names.Continue reading...

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