Posted by Barry Silverstein on August 31, 2012 01:22 PM
The Sonesta travel brand includes an eclectic collection of international luxury hotels, resorts and cruise ships. With a tiny hotel portfolio relative to major hotel brands (it currently has only ten U.S. hotels, for example), Sonesta is making a push to gain brand awareness by entering a new segment -- the extended stay market.
By acquiring fifteen Staybridge Suites and two Residence Inns, Sonesta is able to jump start its new "ES Suites" brand in the primary markets of Atlanta, Houston and Orlando, in addition to locations in Massachusetts, New Jersey, North Carolina and Ohio. Mike Wohl, operations vice president at Sonesta ES Suites, told HotelNewsNow.com, "We really like the extended stay business. It has matured to the point where it is a solid fundamental market segment on a national scale. It's a proven segment, and we really like the business model."Continue reading...
Posted by Dale Buss on March 12, 2012 09:01 AM
American Apparel may have a knight in shining armor: George Soros.
American Express sees millions of Twitter Sync coupons redeemed within first five days.
Ann Taylor tweaks brand lineup.
Apple finds iPhone falling behind Samsung in China.
BBC America bets on New Yorkers as tastemakers for new cooking show.
Barnes & Noble tests Penguin publishing boutiques in its stores.
CNN reportedly in talks to acquire Mashable.
Chevrolet shows off networked car at SXSW.
Chevron plays catch-up in shale gas.
Chipotle gets a big bang for the little buck.Continue reading...