Avon Renews Anew with Jacqueline Bisset

She may not be a household name today, but back in the 1960s and '70s Jacqueline Bisset was considered the thinking man's sex symbol — brainy, witty and (yes) hot. Still looking great at the ripe age of 65, she's now the thinking woman's sex symbol ... if Avon has its way.

Bisset has signed on as the face of Anew Platinum, the brand's first skincare products for women 60+. Given the growth in baby boomers, the launch should seem like a sure thing. It’s not.

"I have never seen a cosmetics company address the over-60 woman so directly," comments Stephen Reilly, founder and CEO of VibrantNation. "I haven't seen evidence of a real demand."Continue reading...