brand challenges
Posted by Abe Sauer on April 23, 2010 05:37 PM
Behold, above, YouTube's first-ever video. Stunning, no?
Four years ago, when YouTube was in its infancy, I pondered its future:
"With a potentially crippling copyright lawsuit on the horizon, it's almost impossible not to compare YouTube to Napster. It's easy to see a future in which YouTube will exist as a brand in recovery, scrapping for survival in a flooded marketplace it basically built."
As YouTube celebrates its fifth birthday, it turns out I could not have been more wrong.Continue reading...