IFC Goes LoCo for Local Advertising

If you don’t know them already, you will now, as Rhett & Link, seen above, take on their latest starring role as judges in the celebration of low-budget, local commercials in IFC’s launch of its first LoCos awards.

Voters are eligible for a $250 cash prize for casting ballots for the greatest stars, jingles, taglines, mascots, special effects and more, as the LoCos join a tradition of local advertising built on the shoulders of off-beat characters including New York’s hi-fi king Crazy Eddie, ice cream magnate Tom Carvel, and LA’s car painting pitchman Earl Scheib.

And then there are the ads themselves.Continue reading...