Posted by Sheila Shayon on June 15, 2012 05:26 PM
Pernod Ricard’s recent "Responsib'All Day" action mobilized employees on five continents in its second annual day of service dedicated to education about responsible drinking. Its "mentor and messenger" efforts reached 18,000 employees worldwide in major cities including Sydney, Shanghai, New Delhi, Tokyo, Johannesburg and São Paulo, and UK-based staff from subsidiaries the Absolut Company and Premium Wine Brands.
"We have been promoting responsible drinking for more than 30 years. At Responsib'All Day, all of our employees are mobilised to help make things change. As a company, we are resolutely dedicated to strengthening our engagement with public authorities and NGOs to fight inappropriate drinking habits," stated Pernod Ricard CEO Pierre Pringuet in a press release.
Pernod Ricard USA’s Facebook platform, dubbed Here’s To Tomorrow, “will attempt to spark a social movement through a platform that encourages parents to take an immediate positive approach in discussing drinking with their underage children today in order to effect a better tomorrow.” With only 115 likes on its campaign Facebook page since launching a week ago, however, it's clearly not as easy to spark a social movement as the French alcohol brand purveyor may think.Continue reading...
Posted by Dale Buss on June 4, 2012 08:55 AM
GM pressures TV networks for discounts in upfront.
Ducati is booming in North America.
Facebook sees future in India, and explores access for under-13-year-olds as fallout from botched IPO continues.
Adidas sues Merrell over three-stripe design.
Apple/Motorola patent trial will feature Steve Jobs 'testimony.'
Big Tobacco goes to war in California.
BlackBerry-maker RIM victim of own 'identity crisis' (at least it's still cool with South African youths).Continue reading...
Posted by Dale Buss on May 21, 2012 09:01 AM
Houghton Mifflin Harcourt Publishing files for bankruptcy.
Chipotle faces federal probe.
Facebook deals with aftermath of less-than-stellar IPO showing, as NASDAQ admits some fault and site faces pressure to perform for advertisers. Facebook co-founder Mark Zuckerberg, meanwhile, surprises with post-IPO wedding to his longtime girlfriend.
Alibaba and Yahoo strike a $7 bullion stock deal.
AT&T sings praises of Facebook fans.
Apple and Samsung talk today about ending smartphone-patent war.
Barclays to sell $6.1 billion BlackRock stake.
BMW Guggenheim Lab prepares Berlin debut.
Carl's Jr. seeks $100-million IPO.Continue reading...
Posted by Dale Buss on January 27, 2011 09:00 AM
American Apparel keeps pushing limits with latest campaign.
Apple's iPad on track to sell 15M units in first year.
BP encounters shareholder resistance in Rosneft deal.
Candie’s replaces Britney Spears with a new face: Vanessa Hudgens.
Ford is poised to report its most profitable year since 2000.
GM anticipates quicker-than-expected ownership exit by U.S. taxpayers.
Goldman Sachs concerned about global over-regulation of banks.Continue reading...